Marketing Plan for Cadbury World

SAMPLE

INTRODUCTION
Marketing plan refers to the process followed in an organization through which they
provide direction to the marketing team for activities related to the promotion of their goods and
services or making their customers aware about their products and services (Aro, 2020). This
include various functions such as identification of target customers, objectives of the
organization, strategies for attracting customer, advertisement and many more. Cadbury world is
an attraction place for visitors in Birmingham, England. This is a self-guided tour for visitors in
which the company exhibits about the history of chocolate products and business of Cadbury
Company. This attraction tourist place is designed and administered by Cadbury Company which
is famous as the second largest confectionery brand all over the world.
MAIN BODY
Proposed Target Market
In order to identify the proposed target market for the Cadbury world STP approach will
be the best suited approach. It contains three stages for Cadbury world in order to target their
potential visitors and identify the target market all over the world.
Segmentation: Segmentation helps Cadbury world to divide their market in accordance with the
beliefs cultural preferences and many more. Segmentation include several factors in order to
classify their target market and in this context Cadbury world wants to target the tourist who
game to Birmingham England for their visit and the potential tourist who likes to explore new
places (Aro, 2020). Segmentation for the Cadbury world is according to the age preference and
demographic criteria.
Targeting: In this process Cadbury tries to focus on the people of different age groups and
income and generally target to the people of every age especially those who like to explore new
places and visited Birmingham for tourist purpose. The Cadbury world also wants to target
leisure customers.
Positioning: In order to take position in the target market the Cadbury world uses advertising
methods through several platforms which helps them to create a brand name in the minds of their
customers.

Objectives of Campaign
The main objective of this marketing campaign is to attract more and more tourism to the
Cadbury world so that the company can increase their sales. Not only this the company has an
objective to attract more leisure customers to the Cadbury world and make them loyal customers
of the company so that Cadbury can be able to become a place for chilling out for people. Apart
from this the company has a goal to increase their revenue by 20% till March 2022.
Proposed Marketing Campaign
Proposed marketing campaign is a plan which has been considered by Cadbury world to make
marketing strategies for them so that they can attract maximum leisure customers towards their
organization. In order to prepare an effective plan it is essential to have a proper knowledge
regarding the Cadbury world so that effective marketing strategies can be formulated for the
company (Chlebus, and Osika, 2020). The overview of the Cadbury world with their mission and
vision is provided below:
Company overview:
Cadbury is a well-known organization which is the leading company in British administration.
Cadbury has opened Cadbury world on 14th August 1990 in order to expand and develop their
content with the help of continuous improvement. The Cadbury world is a place of largest
attraction of Birmingham and have approximately 500000 visits per year full stop the main target
of the Cadbury v is the children and the students who get attracted towards the chocolate gold.
The most important thing which attract children and students towards Cadbury v is the
opportunity they provide to their visitors to explore as well as discover the history of chocolate
and learn more about the various Stories related to the Cadbury business.
Vision & mission:
Cadbury world has a vision to increase the number of visitor's especially their ledger customers
towards their organization. They have a vision to have great profitability with the help of their
Cadbury world which provides a great satisfaction to their visitors with a proper knowledge
regarding the history of chocolates and the story of Cadbury business (de Castro, 2020).
SWOT Analysis: