Marketing Campaign for Launch of a New Product

Marketing Campaign
for Launch of a New
Product

INTRODUCTION
 Marketing is defined to as that activity of company which lead to
promotion and selling of products and services in market to both
B2B and B2C clients also includes research about market and
advertising.
 It is very much essential that company is taking into account all
type of factors and elements of marketing so that they could be able
to grow into market.
 In the given assessment there will be done on Morrison for its new
product development as they are launching their online organic
store in Gibraltar.
 The report will be discussing about process of product launching
starting from market research about product, then marketing mix
will also be included.
 The discussion will also be done in core marketing deliveries, target
audience and segmentation of market continued with launching
stages.

TASK 1
New product development
 Wm Morrison Supermarket Plc. is that 4th largest chain of
supermarkets in UK which is operating into Great Britain, Wales
and Scotland with over 500 stores.
 It was founded in year 1899 by selling egg and butter into Bradford
then after it expanded its operation all across UK with increasing its
presence in South of England.
 The market share of Morrison in 2017 was 10.14% that is having
its top rivals as that of market leader Tesco with 27.8% share,
Sainsbury with 15.8%, ASDA with 15.3% and ALDI with 7% of
share in market.

CONT....
Product overview and product features
 There are various types of beauty products which are available in
market but due to growing awareness among customers related to
many type of skin problems they are now somewhere attracted
towards organic and bio products.
 There is range of organic products which Morrison is planning to
launch like that of hair oil, body scrub, cream cleanser, natural and
organic skincare as well.
 All these will be targeted to female segmentation of market as they
are the one who are using beauty products mostly.

CONT....
Target audience and market segmentation
 There is larger section of society who is very much worried and
concerned about their skin, beauty and signifying aging difference
between then and others as well.
 It could also be included that gender is that one major factor which
is affecting the choice of skin care products.
 So for Morrison the main target audience will be young and old
women who are very much concerned about blackheads, acnes and
wrinkles as well.
 The market segmentation will be done based on below mentioned
points like that of:

CONT....
Geographic-
 The selected area for implementing the target audience and selling
out products to customers will be that of Gibraltar.
 As Morrison is having its only store in Gibraltar which is outside
the territory of UK so this is chosen as it will be giving company
more chance to explore the market area.
Demographics-
 There are demographic segmentation of market will based on age,
gender, income and standards of people under which the people or
target market is divided into.