Marketing Campaign For The Launch of a New Product

Marketing Campaign For The Launch of a New
Product

INTRODUCTION
Overview of the Vodafone company
◦ Vodafone a multinational telecommunication company
◦ Started the business since 1985
◦ A large number of partners in 50 countries

Cont...
•Revenue- $46.571 billion (2018)
•Number of employees- 111,556 (2018)
•Headquarters- London head office
•Profits- $2.788 billion (2018) (Vodafone Group, 2017)

TASK-1 Products and Services
Products
◦ Mobile phones
◦ Digital television
◦ Fixed line telephone

Cont...
Services
◦ Broadband
◦ Voice calling
◦ Messaging (Normal text and multimedia)
◦ Internet data

Evaluating Vodafone’s marketing strategies
◦ Customer and product focused marketing strategy
◦ The concept of ZooZoo as a special character