Marketing Campaign Plan and Strategy for Multimedia Retail Stores

Develop a full-fledged marketing campaign to increase average basket by 15% and improve traffic by 10% during the month of December, while maintaining the brand's fun experience at a lifestyle destination.

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Added on 2023-06-07

About This Document

This presentation discusses the objectives of increasing the average value spent per person per transaction, improving the tariff, bringing back the store to consumers' expectations, and attracting potential and loyal customers. It covers the existing marketing strategy, sales training, customer involvement, media channels, integrated marketing communication, positioning, touch points, communication process diagram, and promotions. The presentation also provides five steps to improving sales in each store and recommendations to use a campaign management system and customer satisfaction survey.

Marketing Campaign Plan and Strategy for Multimedia Retail Stores

Added on 2023-06-07

Related Documents

MARKETING &OPERATION MANAGER
FOR MULTIMEDIA RETAIL STORES
MARKETING COMPAIGN PLAN AND STRATEGY
Name
Institutional affiliations

Marketing Campaign Plan and Strategy for Multimedia Retail Stores_1

 To increase the average value spent per person per
transaction in the store by 15%
 To improve the tariff by 10%
 Bring back store to the consumers expectations of their
mind through promotion
 To attract potential and loyal customers who may come to
our stores and wish to buy
OBJECTIVES

Marketing Campaign Plan and Strategy for Multimedia Retail Stores_2

 Understand the existing marketing strategy of the company
 Get to know what the company rivals apply as their
marketing strategy
 Establish a sales training forum for employees
 Establish ways to involve customers directly in our
marketing strategy
Main agenda

Marketing Campaign Plan and Strategy for Multimedia Retail Stores_3

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