Marketing as a Profession: Career Paths, Strengths, and Challenges

This presentation explores the profession of marketing, including its definition, marketing mix, and career paths. It identifies various job profiles and the skills required for marketing, including soft and hard skills. The presentation also highlights possible challenges and ways to overcome them using these skills.

TABLE OF CONTENTS
 INTRODUCTION
 MARKETING DESCRIPTION
 CAREER PATHS
 STRENGTHS
 CHALLENGES
 CONCLUSION
 REFERENCES

INTRODUCTION
The presentation is in the context of the marketing as a profession. This presentation will also
identify the various career paths in various marketing fields and the numerous job profiles that are
under these marketing fields. It also includes a graph to illustrate these career options. In this
presentation, I will also identify my strengths in relation to these possible career paths. Also
possible challenges will be identified and the ways to overcome them using these strengths will
also be stated.

MARKETING
Marketing can be described as a set of institutions, activities and actions for promoting and
selling goods and services to consumers and also includes processes that aim at creating an
interest among people for the company’s products or services, communicating with the
potential customers, delivering the product or services to the customers and exchanging
offerings that have value to the prospective parties like clients, partners, customers or even
society at large. It also includes market research and advertisements.
Marketing generally involves four Ps often referred to as marketing mix, which are- product,
price, place, and promotion. These are the key elements for an effective marketing of goods
and services.

CAREER PATHS
Marketing being one of the most important aspects of sales as it enhances the visibility of goods and
services to the customers in the market, offers numerous career options in various marketing fields
like-
 Social Media Marketing
 Email Marketing
 Marketing Analysis and Growth Marketing
 Brand Management
 Product Marketing
 Content Marketing and Copywriting
 PR/Communications
Some of the popular job profiles offered to people having a degree in marketing domain are -
 Marketing Manager
 Media Planner
 Social Media Manager
 Marketing Research Analyst
 Sales Manager
 Advertising or Promotions Manager
 Product/Brand Manager
 Marketing Coordinator
 Sales Representative
 Public Relations Specialist
 Customer Service Representative
 Meeting/ Event Planner

STRENGTHS
The key skills required for marketing are generally broken down into two categories, which are soft skills and hard skills.
While soft skills are broader, more useful and widely applicable in various career paths, the hard skills are more
focused on familiarity and technical expertise for specific strategies and tools.
My strengths in terms of soft skills for marketing are –
 Communication
 Creativity and Problem-solving
 Interpersonal Skills
 Adaptability
 Attention to Details
 Leadership
My strengths in terms of hard skills for marketing are –
 Project Management
 Writing
 Research
 Data Analysis and Analytics
 Social Media Marketing
 SEO/SEM
Some other such skills are-
 Website Management
 Visual Marketing
 Email Marketing

CHALLENGES
Some possible challenges are-
 Generating traffic and attracting audience
 Producing and building effective referrals
 Convincing the brand to invest more money for your work to be more
effective
 Being creative
 Becoming a video and graphics expert for digital marketing
 Keeping up with the ever changing web trends and techniques
 Meeting the customers’ requirements and expectations
 Sifting through and various technologies and platforms and selecting the
most suitable ones.
But all the skills that I have gained over the course of period will help me
overcome these challenges and improve my work quality by being creative
and efficient.

CONCLUSION
The presentation is made in context with the profession of marketing. Marketing is described as
one of the most important part of sales as this step attracts customers and is now among the most
prominent professions. Various career options in marketing like social media marketing, email
marketing, etc. and job profiles like sales manager, marketing research analyst, etc. have been
identified. The presentation also determines my soft skills and hard skills as strengths in terms of
this specific career path and also various possible challenges were identified along with some
solutions to overcome these challenges using these strengths

REFERENCES
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A
Critical Review of Digital Marketing. International Journal of Management, IT &
Engineering. 8(10). pp.321-339.
Di Gregorio, A. and et.al., 2019. Employability skills for future marketing professionals. European
management journal. 37(3). pp.251-258.
Zabojnik, R., 2018. Personal branding and marketing strategies. European Journal of Science and
Theology. 14(6).pp.159-169.
Hanson, W. A. and Kalyanam, K., 2020. Internet marketing and e-commerce.(Student ed.).
Thomson/South-Western.