Individual Presentation Paper on Academic and Professional Skills for Marketing Career Path
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Added on 2023/06/17
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This presentation discusses the necessary academic and professional skills required for a career in marketing, specifically in product marketing. It also highlights the challenges that may arise in this career path.
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ACADEMICAND PROFESSIONAL SKILLS
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TABLE OF CONTENTS INTRODUCTION DESCRIPTION OF THE CAREER FIELD ANALYSATIONOF CAREER PATH INDIVIDUA STRENGTHS FOR THE CHOSEN CAREER PATHS CHALLENGES IN CAREER CONCLUSION REFERENCES
INTRODUCTION Career plan is the practical strategy which allows the individual strategy to determine the skills and interests which are helpful for the establishment of goals. This is helpful for the business in including the process which is considered to be the overview of the different career goals. For this report the chosen field of profession is Marketing. This project will provide the analytical description of the chosen career path. Utilization of graph for the illustration of the career path.
DESCRIPTION OF THE CAREER FIELD Marketing is that field of profession which is defined as the intermediary function in-between the product development and sales. The marketing professionals needs to develop a coordination with the advertising strategies and campaign and the determination of the market for the new goods and services. As the filed of career marketing is defined as the intermediary function which is present between the product development and for increasing the brand awareness. The field of career in marketing can be defined as the intermediary function present between the product development and increase of the brand awareness.
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CONTINUE.. Advertising : It is the career which is the perfect choice of the individuals which consider themselves as both being creative and analytical which is considered to be helpful in the generation of the ideas bringing them to application. The individuals in this career has the skills for matching the campaigns to audience and be able to measure the success. Public relations : For the career of public relations an individual needs to be very creative and have the specialty of becoming more important for marketing efforts which can open greater opportunities.
ANALYSATION OF CAREER PATHS The career path chosen by me in Marketing is Product marketing. In this career path I would have to start my career as Associate Product Marketing manager. This is the initial stage of this career in which the skills and experiences are gathered for opening opportunity of progress. It is considered to be very helpful for the development leadership and charisma. It is also very essential for me to have skills for sales. The product marketing as a career path will be the choice of fulfilling the objectives of the business towards the creation of demand for products through effective messaging and marketing programs.
CONTINUE.. In order to become an effective in the career path of product marketing the following tasks will be needed to be learned by me, Itishelpfulformetodemonstratethesuccessinpositioningandlaunching differentiated products which are helpful for meeting and exceeding the business objectives. It is also very helpful for me to develop excellent written and verbal communication skills which are considered to be the possible for including certain skills. It is the subjected matter which is considered to be very essential for the individual to be expert towards the specific product of the company.
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INDIVIDUAL STRENGTHSFORTHE CHOSEN CAREER PATHS For the career path in marketing there will be need of certain skills which I would need have certain skills which would help me to generate effectiveness in the career of product marketing. The skills required for product marketing are, Writing skills : In a career of product marketing I would need to have certain writing skills which will help in chopping off the synthesizing of the benefits which will offer the business with the communication of the benefits which will provide effectiveness in the customers.
CONTINUE.. Marketing skills : It is very obvious that the individual would need to have strong marketing skills as the careen path is in product marketing. I need to improve on the marketing skills such that I can move ahead in this career path. Understanding the business basics : It would be very helpful for me to understand the basic of the business which will be a very effective skill towards the product marketing that will provide the business effectiveness in the management of the organization.
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CHALLENGES As a professional the challenges of the product marketing is considered to be the following, There might be lack of alignment towards the organizational challenges which can effect the business. There needs to be a coordination of the marketing and the organizational strategies which can effect the purpose of marketing. Lack of customer getting influenced from the marketing.
CONCLUSION From the above report it can be concluded that I need to pursue my career as a product marketing manager. This project has helped with understanding the career path which is needed to be evaluated in the organization.
REFERENCES Books and Journals Sadly, N.F., 2021. Analysis of Empowerment of Human Resources (Member) in Improving Career Development (Case Study at PT. HNI- HPAI Bussines Center (BC9) Subdistrict Sudirejo 1). Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), pp.2557-2567. Everts, R., Hitters, E. and Berkers, P., 2021. The working life of musicians: mapping the work activities and values of early-career pop musicians in the Dutch music industry. Creative Industries Journal, pp.1-20. Urban, E., 2021. Create Your Career Pivot Plan. Quality Progress, 54(2), pp.12-13.
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