Marketing Report: Detailed Analysis of Leading Dairy Brands

This report provides a comparative analysis of three prominent dairy brands: Amul, Mother Dairy, and Kwality. It examines various aspects of each company, including their logos, company names, web addresses, revenue figures, key products and services offered, geographical presence, employee numbers, and operational history. The report delves into the revenue bases of each company, providing specific figures in Australian dollars. It also details the key products and services offered by each brand, highlighting their market offerings such as butter, ghee, milk, ice cream, and other dairy products. Furthermore, the report outlines the geographical reach of each company, mentioning the countries where they operate. The employee counts for each company are provided, along with the dates of establishment and operational timelines. The report concludes with a list of references, citing the sources used for the information presented, including research papers and case studies related to the dairy industry and the specific brands analyzed. This comprehensive overview offers valuable insights into the marketing and business strategies of these leading dairy companies.

Running head: - MARKETING
MARKETING
Name of the Student
Name of the University
Author Note

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Table of Contents
1. Amul.......................................................................................................................................3
1.1 Logo.................................................................................................................................3
1.2 Company Name................................................................................................................3
1.3 Web Address....................................................................................................................3
1.4 Revenue............................................................................................................................3
1.5 Key products and services................................................................................................3
1.6 Geographies......................................................................................................................4
1.7 Employee..........................................................................................................................4
1.8 How long has the company been in operation?...............................................................4
2. Mother Dairy..........................................................................................................................4
2.1 Logo.................................................................................................................................4
2.2 Company name.................................................................................................................4
2.3 Web address.....................................................................................................................5
2.4 Revenue............................................................................................................................5
2.5 Key products and services................................................................................................5
2.6 Geographies......................................................................................................................5
2.7 Employees........................................................................................................................5
2.8 How long has the company been in operation?...............................................................5
3. Kwality Limited.....................................................................................................................6
3.1 Logo.................................................................................................................................6
3.2 Company name.................................................................................................................6

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3.3 Web address.....................................................................................................................6
3.4 Revenue............................................................................................................................6
3.5 Key products and services................................................................................................6
3.6 Geographies......................................................................................................................6
3.7 Employees........................................................................................................................7
3.8 How long has the company been in operation?...............................................................7
4. References..............................................................................................................................8
1.

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1. Amul
1.1 Logo
1.2 Company Name
The Company name is Amul.
1.3 Web Address
Web address of the company- https://www.amul.com/
1.4 Revenue
Revenue base of the company- 8,01,42,91,998.00 Australian Dollar.
1.5 Key products and services
Amul is a dairy brand that offers with butter, Ghee, Milk powder, Spray, Cheese, Ice
cream, Amulya, Nutramul and Milk (Kumar 2017). Hence, the company provisions the
customers with a wide range of dairy products at a reasonable price range.

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1.6 Geographies
Amul being a dairy operates is more than 40 countries now such as the likes of US,
Philippines, Hong Kong, Thailand, West Asian Countries, Malaysia, Japan, Australia,
Bangladesh, New Zealand, Afghanistan, Nepal as well as Sri Lanka along with many other
countries together making up the 40 countries.
1.7 Employee
Number of marketing employees- 752.
Number of milk producing employees- 3.6 million.
1.8 How long has the company been in operation?
Amul as a primary dairy brand having a worldwide presence had been found in the
14th of December, in the year of 1946 and has been in operation since then.
2. Mother Dairy
2.1 Logo
2.2 Company name
The company name- Mother Dairy.

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2.3 Web address
Company website address- https://www.motherdairy.com/
2.4 Revenue
Mother Dairy revenue base- 1,47,82,02,600.00 Australian Dollar.
2.5 Key products and services
Mother dairy as a company that had been operating within the field of dairy business
has been provisioning the customers with a wide variety of products such as the likes of milk,
paneer, ice cream as well as ghee (CHAWLA and PAUL 2017). In addition to this, the
company also manufactures as well as sells products such as edible oils, frozen vegetables,
fresh fruits as well as vegetables and processes food like that of juices, pickles and jam.
2.6 Geographies
Mother Dairy as a world renowned dairy brand offers its products along with the
services in more than a count of 40 countries such as the likes of USA, Middle East, Africa,
Europe as well as Asia. Among the regions that have been mentioned, the company operates
in majority of the countries in the mentioned regions.
2.7 Employees
Mother Dairy currently employs 3500 employees.
2.8 How long has the company been in operation?
The company had been founded in the year of 1974 and has been operation worldwide
since then.

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3. Kwality Limited
3.1 Logo
3.2 Company name
The Company name is Kwality Limited.
3.3 Web address
Web address of the company- https://www.kwality.com/
3.4 Revenue
Revenue base of the company- 1,41,46,71,311.34 Australian Dollar.
3.5 Key products and services
Kwality Limited provisions all the customers with a wide range of products such as
the likes of milk powder, skimmed milk powder, dairy mix, dairy whitener, ghee as well as
ice cream mix among the majority of products that is offered by the company.
3.6 Geographies
The company has been operating as well as has been an exporter of dairy products
from India to countries across the whole of Asia, Australia as well as Africa (Mathur 2020).

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In addition to this, the country also operates in more than 30 countries such as the likes of
Seychelles, Sri Lanka, Japan, Niger, Bangladesh and that of Morocco.
3.7 Employees
The company is in possession of 1.15 K customers to be particular.
3.8 How long has the company been in operation?
The company had been founded in the year of 1992 and has been operating within the
field of business since then.

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4. References
CHAWLA, H. and PAUL, V., 2017. Corporatization of mother dairy.
Kumar, R., 2017. Study of Retailer’s Perception Regarding Amul Ice Cream. E-Commerce
for future & Trends, 4(1), pp.9-14.
Mathur, S., 2020. Kwality Ltd.: the banker’s dilemma. Emerald Emerging Markets Case
Studies.