Case study analysis of Toyota Advertising in US

Running head: MARKETING
Case study analysis of Toyota Advertising in US
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1
MARKETING
Table of contents
Marketing mix components........................................................................................................2
Market segmentation..................................................................................................................2
Communication strategy............................................................................................................2
Marketing and culture................................................................................................................3
References..................................................................................................................................4
Bibliography...............................................................................................................................5

2
MARKETING
Marketing mix components
In the advertising campaign of Camry, the supporting elements of sports, animal and
bird figure are included for attracting large number of customers. This is accompanied by
music for catering to the entertainment needs of the users while they are driving. Typical
evidence of this lies in the Queen song, Don’t Stop Me Now. In this case, the ethnicity of the
customers plays an important part (Nytimes.com 2019). According to the recent trends,
Toyota launched many advertisements related to newly produced cars. This reflects the
conglomeration of African-American, Hispanic and Asian-American cultures. Toyota has
revised the marketing strategies for dealing with the demographic shifts.
Market segmentation
Based on the scandals of ABC, the viewers of African-Americans are high. This
reflects catering to the needs, demands and requirements of this market segment. Mention can
be made of the Spanish language network NBC Universo, which Toyota practices for
indulging in strategic partnership for the media agencies. Along with this, mention can be
made of the minority groups for which sports events and activities are organized. Reference
can be cited of Sunday Night Football (Nytimes.com 2019). Along with this, the plans
pertained to placement of the focus on the Americans belonging to age group of 25-49. One
of the theme was Sensation, which was aimed at catering to the passion of the young adults
towards cars with sporty look (Nytimes.com 2019).
Communication strategy
Social media is one of the communication channel for disseminating the market
information to the clients and the customers. Example can be cited of the advertisement
where Dove brand created an ad on Facebook for displaying the racial differences. A black
and a white woman was shown. Partnership with the other ad agencies is assistance for
Toyota in terms of enhancing the standards and quality of the Public Relations. Mention can