Marketing Challenges within a Small Charity - BSSN Foundation

Research proposal
Marketing challenges within a small charity – Building
social and spiritual network [BSSN] Foundation

TABLE OF CONTENTS
 Research title
 Company overview
 Introduction and research context
 Research rationale
 Methodology
 Securing consent of the participants
 Ethical considerations
 Research plan
 References

RESEARCH TITLE
The research title for the present research work is:
“Marketing challenges within a small charity –Building Social and
Spiritual Network Foundation”

COMPANY OVERVIEW
For the current research work a small charity organization of
Buckinghamshire is being taken into consideration known as BSSN
Foundation. The main mission of this organization is to build social support
network for helping their members and partners. The spiritual mission of this
firm is to regenerate evangelistic grace of god and building a community
knowledge. The team of this organization is not big and it comprise of 30
staff members. As it is a small charity and thus, they need good marketing
strategies so that they can spread awareness and raise good amount of funds
for vulnerable children.

INTRODUCTION AND RESEARCH
CONTEXT
Overview
The present research proposal deals with determining the major marketing
challenges being faced by the small charity organization B. The research
project will first throw light on the whole research context along with the
reasons behind selection of this topic. The next part will show light on the
methodologies that will be used for the current work plus different ethical
considerations which will be considered throughout the work. Furthermore,
the last part will show a detailed step by step planning of the whole research
work.

CONTINUED.....
Steps to be taken in consulting with the organization
Stage:1
Major
stakeholder
to be
consulted
Stage:2
Good
practice in
consultation
Stage:3
Techniques
of
documentati
on