Marketing Strategies for a Coffee Shop

Marketing: Coffee Shop
Student’s Name:
Institution:

Consumer Behavior
In Australia coffee has become almost one of the essential
beverages enjoyed by many. It is established that about 75%
of Australian have at least one cup of coffee per day and 28%
have three or more cups of coffee in a day. The younger
generation has a high dependency on coffee with 33% must
have it in order to survive (McCrindle, 2018).
As per insidemug, (2015), it is clear that the high number of
people either bought instant coffee or going to a café and
those who prefer taking coffee in a café are high in number.
This, therefore, shows that people the behavior of people
towards coffee is positive.

Market Segmentation
Market segmentation is the division of the market
so that one is able to focus on a specific segment.
The coffee market is huge and multifaceted. In
order to get a good catch, the market gets
segmented based on the demography and
particularly age youths and adults with the
majority being adults at ranging from 25 years to
45 years (Dolnicar, Grün, & Leisch, 2018).