Diploma of Marketing and Communication - BSB52415

RUNNING HEAD: Marketing Communication 1
Marketing Communication
(Student)

Marketing Communication 2
Table of Contents
Q1...............................................................................................................................................3
Q2...............................................................................................................................................3
Q3...............................................................................................................................................4
Q4...............................................................................................................................................4
Q5...............................................................................................................................................4
Q6...............................................................................................................................................4
Q7...............................................................................................................................................4
Reference....................................................................................................................................6

Marketing Communication 3
Q1
Economic trend
The economic performance of the country directly affected the performance of the
company as well as has a resonating long term effect. In Australia, there is low degree of risk
as comparison to other countries such as stable interest rate, high level of employment as well
as low rate of interest. The favourable environment would help the company to choose
maximum channel of media such as social media to spread awareness about the product
(Hatfield-Dodds et. al., 2015)
Social trend
The change in the trend of social can impact on the demand for the products of the
company as well as the selection of media. While advertising the product, through social
media the company should analyse the behaviour of consumer, the age group which needed
to be target to choice the media for advertisement. It would help the company to target the
required audience for the products.
Industry Trend
The analysis of industry is required to target the audience. To enter in the new market,
company has required analysing their competitors. The changes in the trend of industry
greatly affected the business of company. With the help of analysis of industry trend,
company would able to understand the level of competition which would help in choosing the
effective platform of social media such as Facebook, YouTube and so on for their products.