Marketing, Communication and Branding - Self Reflection and Analysis

This report discusses the importance of marketing, communication and branding for business organizations. It includes self-reflection on the experience studying within the foundation year and analysis of the marketing campaign of Selfridges company. The report concludes that marketing and communication play a major role in the brand to make the availability of the products in the market.

Marketing,
communication and
branding

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Refection on the experience studying within the foundation year.........................................1
PART 2............................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing is the concept which is defined as the ways in which the business organisation
can communicate to its customers in an effective and efficient way. It is very important for the
business enterprises to use the right form of media in order to communicate of the message or
information to the customers. There are various methods which can be utilised by the
organisation in order to attract customers. The marketing campaign plays a major role in
developing the growth of the organisation in an effective and efficient manner. It is very
important for the marketer to understand the market and analyse the different factors which can
influence the business operations. This is the report which is based on Selfridges company which
is the retailer in fashion. The company is in United Kingdom. This is the report which will
include self-reflection and the second part of this report will included in the power point
presentation. In the PPT, there is analysis of the marketing campaign.
MAIN BODY
Refection on the experience studying within the foundation year
In order to reflect on the experiences there is a model which can be taken into
consideration for reflection. The Gibbs model is known as one of the most famous cycling model
of the reflecting which is leading the individual in to different stages. This model has six stages
which can be explained in order to understand of the self reflection in a effective way. As
considering the self reflection on the experience which I have during the foundation programme I
am going to explain thorough different stages which is mentioned below; Description- This is the first stage where I would like to explain of the course which I
have adopted in order to develop my career in the marketing. It is very important for me
to take this course and the foundation programme where I have learn the basic and the
more of the marketing strategies in rider to become the marketing analysts, in this
foundation course I was able to gain knowledge of the concepts and various skills which
are required in order to become an effective marketing manager. I was in this programme
where I can get a degree in order to develop my career in the organisation with the best
knowledge. During the programme I was involved in the various activities which has
helped me in enhancing marketing skills.
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 Feelings-This is the second stage of this model where I can explain the feelings which I
found during this foundation programme. At the initial days I was nervous while talking
to any of my peers. The situation was not easy for me in order to adjust with the different
kind of people with different nationalities. But day by day I have leaned various thing
during this programme and how to interact with the people. I was able to develop various
skills such as communication, leadership, at the beginning I was thinking that this is not
the right place for me but gradually I understand the importance of exploring and
communication and understanding the different cultures is equally important in order to
develop the career. Evaluation- There were certain things which went well and also there were various
aspect in which I was not good during this programme. As the foundation programme of
the post-graduation in marketing analyst I found it very difficult to communicate in
different languages. I was nervous in order to perform the task in front of my peers. There
were situation where I got nervous and lost control. Also, I am a person with anger issues
if my work is not completed on time I use to get panic and things went wrong. During the
group assignments I was facing difficulties in order to build the team effectively. But
after some time and after the few months I was able to develop and adopt to such
situations in order to work within a team. Analysis- The programme in which I was enrolled has helped in gaining the knowledge
of the market analysis which will help me in future to develop my career as a marketing
analyst. It was a time when at the start of the programme I do not have a knowledge of
marketing subject and from my experience I have developed various skills and I am able
to develop on my personal skills. Conclusion- From the 1st year of the foundation programme I can conclude that I was
able to gain personal development in every aspect. This was very essential for me in
order to develop my career in the marketing. There were various theories which has
helped me in developing a strategic framework in order to conduct the analysis I have
identified that I need to develop my interpersonal skills in order to gain competitive
advantage. Also, from this programme I am able to understand with the marketing in dept
and I can utilise these skills in future.
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 Action plan- There are various key considerations which I need to adopt in order to be
effective and efficient. It is very important for me to improve over the various
interpersonal skills so that I can perform better in future. As I wanted to be marketing
analyst within the repudiated organisation where I can enhance different marketing skills.
during this foundation programme I am able to gain the understanding of my subject and
the course where I have developed the leadership skills. It is very important for me to
develop the team building in future so that I can be an effective leader and manage the
task. Also, time management skill is important for me where I need to manage the work
within the limited time period.
PART 2
Covered in PPT
CONCLUSION
From the above report it has been concluded that marketing, communication in branding is most
important aspect for the business organisation in order to achieve the goals and objectives in an
effective manner. It is very important for the marketers to analyse the right ways to promote its
product. In context of the Selfridge the company is marketing of the product which is made by
the recycle and the used material in order to attract customers. It is very important for the
organisation to focus on the sustainable development in the today’s scenario. As the marketing
mix has been conducted where the different factors are equally important to make a right
marketing campaign plan and attract the large number of customers. The marketing and
communication play a major role for every marketer in the brand in order to make the
availability of the products in the market.
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REFERENCES
Books and Journals
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Rodrigues, 2019. Branding Porto: An authentic-based approach to place identity theory.
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empowerment and social transformations. Journal of Brand Management, 28(4), pp.359-
373.
Seraphin, and et.al, 2018. Heritage in tourism organisations’ branding strategy: The case of a
post-colonial, post-conflict and post-disaster destination. International Journal of
Culture, Tourism and Hospitality Research.
Avraham, 2020. Nation branding and marketing strategies for combatting tourism crises and
stereotypes toward destinations. Journal of Business Research, 116, pp.711-720.
Al Abdulrazak, 2019. NATION BRANDING AND PLACE MARKETING. Contemporary
Issues in Marketing: Principles and Practice, p.363.
Kumar, and et.al, 2022. Business Intelligence and Branding. In Business Intelligence and
Human Resource Management (pp. 95-121). Productivity Press.
Abbaszadeh, and et.al, 2019. Branding to create consumer value in the Iranian banking
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Bergien, 2019. Sacred Aspects of Names in the Context of Place Branding. Onomastics between
Sacred and Profane, p.305.
Salehzadeh, Jamkhaneh, and Doosti, 2019. The effects of internal marketing mix on
performance in a healthcare context. International Journal of Business Innovation and
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Al-Dmour, and et.al, 2022. The role of electronic word of mouth (eWOM) and the marketing
mix on women’s purchasing intention of children's dietary supplements. International
Journal of Pharmaceutical and Healthcare Marketing.
Abdullah, 2018. Islamic marketing mix: is there a role for Islamic-based
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