This report analyzes the marketing mix of Coca-Cola's new product, New Coke, and the positive and negative effects of its elements during the initial launch. It also identifies suitable research methods for developing a successful marketing campaign in a digital world.

Analysis of Coca-Cola's New Coke launch and research methods for digital marketing success.

Marketing and Communication in Digital World: Analysis of Marketing Mix and Research Methods for Coca-Cola's New Coke

This report discusses the concept of marketing for an organization with a new product launch into the market. It analyzes the 7Ps of marketing mix, market research for re-launch, and effective marketing plans. The subject is Marketing, Course Code is MKT101, and the College/University is not mentioned.

Marketing & Communications in a Digital World

This report analyses the role of marketing communication in the digital world, with a focus on Coca-Cola's New Coke relaunch. It covers the elements of marketing mix, research method selection, research plan, and challenges faced by businesses during product relaunch.

Marketing

Design and Creativity

Data Science and Big Data

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunch

This article analyzes the negative and positive effects of the 7 elements of marketing mix on Coca-Cola's New Coke launch. It also discusses market research and a marketing campaign for the relaunch. The market research is conducted using Porter's five forces method. The marketing campaign involves linking the new Coca-Cola with the Netflix series Stranger Things. The strengths and weaknesses of the research, campaign, and relaunch are also discussed.

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

This report discusses the marketing mix, market research, and marketing campaign for new coke product by Coca Cola. It covers the elements of marketing mix, suitable market research methods, and marketing research plan. The report also provides insights on digital marketing strategies and methods.

This report discusses the marketing mix of Coca Cola, identifies research elements, and creates a detailed research plan for a digital marketing campaign. It also highlights the strengths and weaknesses of the marketing plan.

Marketing and Communication in a Digital World: A Case Study of Coca Cola

This article discusses the marketing mix of Coca Cola and its effectiveness during its launch. It also explains the importance of research plan and implementation for the relaunch of a product. The article covers the seven elements of marketing mix, identification of research, research plan, and the product life cycle of Coca Cola. The subject is Marketing and Communications in a Digital World.

Marketing and Communication in Digital World: Analysis of Marketing Mix and Research Methods for Coca-Cola's New Coke

Marketing & Communications in a Digital Worldlg...

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunchlg...

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launchlg...

Marketing & Communications in a Digital Worldlg...

Marketing and Communication in a Digital World: A Case Study of Coca Colalg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital World

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunch

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

Marketing & Communications in a Digital World

Marketing and Communication in a Digital World: A Case Study of Coca Cola

Marketing & Communications in a Digital World