Marketing & Communications in a Digital World

Marketing and communication in digital
world

Table of Content
 Introduction
 STP model
 Marketing mix
 Effectiveness of promotional mix
 Product life cycle of Nokia
 Conclusion
 References

Introduction
Digital marketing teaches how to upgrade, build and
sustain the reputation and image of the brand on digital
platform so that the company can attract more customers
and will also be able to make sure that the company is
having products that are according to the needs and
demands of the market. This PPT covers STP model on
Nokia’s new product, marketing mix of new product and
effectiveness of promotional mix and product life cycle.

STP model
• Segmentation- This is the procedure where companies divide their
market into smaller segments to understand each segment
appropriately.
• Targeting- This is the process where companies choose a single or
few segments as their targeted audience to which they are going to
offer their new product. In context of Nokia, they targeted their
customers from age group of 20-40 for their new product because
this age group is more active and satisfied with additional features
of mobile phones.
• Positioning- This is the process of creating a high positional of
product in market to gain more customers.