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(Doc) Marketing Communication Assignment
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Added on 2020-10-23
(Doc) Marketing Communication Assignment
Added on 2020-10-23
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Marketing Communication
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1a. Analysis the organisation's range of products and analysis of the specific product................1b. Devise a strategic marketing communication plan to market the product in the UK..............6CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing communication plays an important role in business success.It also helps inbuilding and maintaining relationship with customers, prospects and other importantstakeholders within the organisation (Jaichuen, Vongmongkol and Tangcharoensathien, 2019).Advertisement and sales promotion continue to play important roles in the marketingcommunication mix. Present study is based on Ferrero Company, which is food industry andown different kinds of products and services. Furthermore, they are branded for chocolate andconfectionery products which is the second biggest chocolate producer company in the wholeworld. Present study consist of discussion on organisation's range of products and analysisspecific product which produced by the company. Furthermore, it covers product and profilingwithin the target market. Therefore, it considered critically evaluates characteristics, features andeffectiveness of the marketing communication tools within the selected business enterprise. Inaddition to this, report devise strategic marketing communication plan in the market for theselected product that is Nutella. MAIN BODYa. Analysis the organisation's range of products and analysis of the specific productFerrero Company consist their functions and operations in manufacturing of brandedchocolates and confectionery products. It is second biggest company who produce chocolates inthe whole world. The company provides different kinds of products that assists to lead withsignificant advantages to deliver it in larger market. For example, hazelnut spread, pocket coffee,etc. Nutella is a good quality chocolate which is successfully owned by Ferrero Company.This product is produced by the company from 1964. Therefore, they continuously determinedevelopment of the organisation with annual hazelnut supply. Main ingredients of Nutellaconsist sugar and palm oil. It also includes cocoa solids and skimmed milk. This product ismarketed as hazelnut cream in different nations. This product of Ferrero Company is goodbecause it contain several nutritious which generally includes vitamins and minerals that areneeded for good health (Koschate-Fischer, Huber and Hoyer, 2016). 1
Target market: Main target market of Nutella product is UK. In this consideration,different people such as female and male for school children between age group of 5 to 14 years,teenagers and college students are generally targeted by Ferrero Company. In this regard, it canbe stated that all kinds of people are targeted in UK by the company. Features and effectiveness of marketing communication tools in Ferrero CompanyFeatures of marketing communication toolsIn Ferrero Company, generally it aids in promote the organisation in high level that isuseful to lead success and positive outcomes (Al-Haroon, Haroun and Yahiaoui, 2017).Following are different kinds of marketing communication tools that assists in developingsignificant advantages and effectiveness in the business:Advertising: Advertising is the highly usable marketing communication tool that assiststo provide message to target audience. In this context, Ferrero Company can use differenttypes of advertising such as magazine, radio, internet advertising, newspaper, etc. It is themost effective source that assists to lead in general formula AIDA (attention, interest,desire and action). In this context, the chosen business will get success to promote theirNutella product in larger market (Koschate-Fischer, Huber and Hoyer, 2016).Sales promotion: As critical evaluation, sales promotion is one of the another useful waythat helps to determine effective communication marketing tool. In this consideration,products demonstrates, contests, display, free sample, etc. Generally, Ferrero Companyuse this method to promote their Nutella with buy one get one, coupons and other kind ofalternative. Main goal of this tool is to set short term sales which increasing awarenesswithin successful brand. Therefore, company strive to build successful results (Jaichuen,Vongmongkol and Tangcharoensathien, 2019). Public relations: However, public relations is one of the important marketingcommunication tool that assists in business to ensure positive business results. In thisregard, public image develop with largest online business resources for Nutella. The maingoal behind this is help customers to better understand company and its products. It isgenerally includes interviews, press releases and sponsorship of major sporting events(Thaichon, Jebarajakirthy and Gajbhiyeb, 2018). Direct marketing: Direct marketing is another way of effective communicationmarketing tool. It can be include mail and email promotion. Therefore, it considered2
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