(PDF) Marketing Communication Assignment Solution

Added on - 17 Jun 2021

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Running head: MARKETING COMMUNICATIONIntegrated Marketing CommunicationName of the Student:Name of the University:Author’s Note:
2MARKETING COMMUNICATIONExecutive SummaryThis current report focuses on the referral building campaign in the context of Circles Life. Thisorganization recently launched $20 for 20 GB add on planto meet the current market demand. Inorder to share the information and promote the campaign, they have used social mediaadvertising. However, application of facebook and YouTube are effective to deliver the productinformation in a large consumer domain. This advertising method is cost effective. On the otherhand, high video editing cost, huge completion, and occurrence of negative comments are themajor drawbacks of this media.To deal with these challenges use of cohesive strategy and takingfeedback from the customers will be effective.
3MARKETING COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................4Background of the Company...........................................................................................................4Communication objectives..............................................................................................................5Media used as the part of campaign................................................................................................6Summary of the media.................................................................................................................6Strength and weakness of the media............................................................................................9Achievement through these adds...............................................................................................10Conclusion.....................................................................................................................................12Recommendations..........................................................................................................................12References......................................................................................................................................14
4MARKETING COMMUNICATIONIntroductionIntegrated marketing communication is beneficial for any business to promote theirproduct in the consumer domain. This communication strategy ensures that all types ofcommunications are properly liked with each other (Camilleri 2018). In the recent years, dataintegration is popular in an integrated marketing communication process. Advertising throughthe digital media is helpful to give shape the integrated marketing communication process.However, the business organizations use integrated communication to create brand awarenessand to increase their sales. Social media campaign is a big part of the integrated marketing. Thisstudy deals with the social media campaign in the context ofCircles Life’s referral buildingcampaign.Background of the CompanyCircles Life is the eminent digital telecommunication operator in Singapore. They havelaunched in 2016 and offer post-paid mobile service in Singapore. However, this organizationhas no physical distribution channel and they carry out their business based on the online(Pages.Circles.Life 2018). They are the popular online retailer in Singapore. However, they relyon the social media and word of mouth in order to spread their offering among the consumerdomain. The customers can register via online and get their SIM card from this organization.They provide monthly based plan to the customers.Data savvy market is their main target audience. In the recent years they have offeringcircles care mobile application through which the customers can customize their plan via apersonalized dashboard. This application enables the customers to track their cost and data
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