Digital technologies and burgeoning online presence of audience has transformed marketing communication industry. PQ Media, an international media research company whose study reflects that content marketing is on its trajectory to form a whooping US$313 billion industry by the year 2019. Seek Employment Trends reflects that the opportunities in field of Marketing and Communications has increased continuously by 2% every year. Due to increasing number of platforms to market, it has generated traffic and various leads becomes challenging for the marketers. High quality creative content to draw customers attention becomes a sole purpose. HubSpot Research has found that over 53% of the consumers wanted to watch more of videos, while only 14% wanted to read more of blog posts. Providing return on investment becomes a potent challenge for the market industry. With rapid technological revolution like emergence of BIG DATA, INTERNET OF THINGS, BLOCK CHAIN TECHNOLOGY, DEEP LEARNING, etc will integrate marketing into its ambit. The marketers should be updated on the current trends through constant formal and informal research. They should keep watch on the demands of the customers and trends which attract customers.
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