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Marketing Communication Methods

Added on - 09 Dec 2020

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Marketing Communication
Table of ContentsMarketing Communication.........................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Different methods of marketing communications and contemporary internal / external factors.....................................................................................................................................................1TASK2.............................................................................................................................................5Marketing communication strategy and elements of communication process...........................5TASK 3..........................................................................................................................................10Effectiveness of NIKE marketing communications strategy....................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing communication concept defines that each and every organisation require tospread information among public about different items and services. It is essential thatmanagement formulate appropriate marketing mix which specifies information about product,price, place, promotion, people, process and physical evidence. This help firms to grab attentionof large number of customers and enhance sales and profitability (Almeida, (2012). Presentreport is based on Dacia, popular auto mobile firm established in Romania. It is a subsidiary ofRenault which manufacture cars for them and conduct operations adequately. This assignmentspecifies information about various marketing communication tools that are used bymanagement. Along this, marketing team main duty is to acknowledge internal and externalfactors; thereby provide assistance to administration to make appropriate decisions andjudgements(Thorson and Moore, (2013). Marketing department require to make adequatestrategies and conduct communication activities effectively. Besides this, management require tomake plan for international marketing campaign so that company is able to enhance marketposition and image. This report also defines information about marketing communication tacticsthat are used by NIKE whilePyeong Chang 2018 Olympic Winter Games to enhanceorganisation's performance and execute activities effectively.TASK 1Different methods of marketing communications and contemporary internal / external factorsCorporations adopts marketing communication tools to spread awareness among publicabout products and transform name into brand. This helps firm to attract people and influencethem as customers prefer to purchase quality items than local goods(Sozinova and Fokina,(2015).Company Profile: Dacia is a multinational organisation and Romanian care productioncompany founded in 1966 which consists topmost position in Romania; and it is a subsidiary ofFrench car, Renault. Miovenu, Agres County is enlisted as one of top five largest care productionfacilities through producing and delivering approximate 581, 219 car unit overall in 2016.Company have manufacturing plants set up in Mioveni and Arges nations. This firm is ale toproduce nearly 3,80,000 vehicles in a year and have capacity to utilise resources adequately and1
deliver appropriate cars in market (Belch, (2014).Company now has employed more than 13, 800worker and own approximate 101million euro net income annually.Dacia branches have separate divisions that is painting, chassis, bodywork, assembly andso on. This help management to design vehicles and implement latest tools and techniques insystem; so that unique and creative cars are launched in market. Along this, moderntechnologies are embedded in vehicles which help Renault to create brand image.This report will conduct a report overDacia Sanderowhich is deservedly performingwell along with astonishing cost and reasonable car. This is one of the cheapest new car withmore significant margin. The car cost is £5,995 to £1,000 s which is more costly to SuzukiClelerio. This include numerous features such as metal body, steering wheel, stereo features etc.This assignment is focusing over long discussion over the target market and undertakenmarketing strategies for the following car.Marketing team of Renault uses various promotiontools to increase customer base by informing public about variants and its features.The companyhas set the target market of Dacia Sandero on the grounds of different demographic as companyhas concentrated over middle and upper-middle class of people, students and business person forselling their products. Hence, the organisation, in order to attain large market launched the openeconomies such as India for delivering products and creating large sales amount.In order to generate proper communication, the organisation use different communicationand marketing methods which is implemented as per the audience and target consumer alongwith their requirement. Marketing communication methods refer to the different techniqueswhich are valuable m tools that company optimise for develop their business as well asemphasise their sales to create better recognition of certain brand or product. Dacia Sandero areutilising some effective methods of marketing and communication in order to promote theirservices.These are various marketing communication tactics used by management on basis ofmarket are stated below:Public Relation:This is traditional method of promotion which was used by companiesto interact with public and provide them information about items, its features and benefits. Thishelp salespeople to influence buyers by interacting them and acknowledging their thoughts andideas. Thereby, persuade people by giving them offers and discounts. This is effective techniquethat helps management to build relations with clients and compete with rival firms (Castronovo,Huang, (2012). But this, component have various drawbacks as members will not able to cover2
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