Marketing Communication Strategies for Red Cross Lifeblood

Marketing for managers

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
PUSH AND PULL STRATEGY ANALYSIS................................................................................3
Push marketing strategies is best for red cross lifeblood:............................................................4
CUSTOMER PATH ANALYSIS USING THE 5AS MODEL......................................................4
Customer path with 5A's:.............................................................................................................4
FORMULATION OF MARKETING COMMUNICATIONS PLAN............................................5
Marketing communications plan.................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing communication means media platform that marketer used to communicate
with market. It is tool to deliver message to target market, marketing communication channels
are advertising, personal selling, sponsorship, social media platforms etc. this process of
communication allow people to know or to better understand the offering of the company
(Alajrami, et.al., 2019). This study is based on red cross lifeblood, the organization is responsible
for collecting and donating blood, plasma, transplant and other biological products. In this report
we will examine Australian red cross lifeblood and the way they work.
PUSH AND PULL STRATEGY ANALYSIS
Red cross blood donation use various marketing strategies to attract blood donor across
the Australia, there are various marketing tactics that can encourage people to donate blood and
biological products, these marketing strategies are:
Pull marketing strategy: a pull marketing strategy is also known as promotional strategy, it
aims to enhance the demand of the product and “pull” customer to product. Pull marketing plan
and strategies mainly aim in getting customer to purchase particular product, the main goal
behind pull strategy to make customer look for product and force retailer to stock the product. Re
cross lifeblood use pull marketing strategy attract new donors, they use several methods to pull
attention, such as: social media, people are more active on social media platforms. The
organization can use this marketing platform to pull new donors. Pull marketing strategies have
various advantages and disadvantages such as: with the help of pull marketing strategy, red cross
lifeblood able to establish direct interaction with blood donors but this strategy usually work
effectively if there is high loyalty of the brand. Some major element of pull marketing strategy
used by red cross lifeblood are:
Social media marketing: social media is the most effective mode of marketing strategies in
today's world, Australia red cross lifeblood make good use of social media to promote young
donors to donate blood. For example, they run various creative campaigns such as 'there will be
blood' to attract more donors and increase rate of blood donation, social media platform such as
Facebook, Instagram, Twitter etc. is been used actively by the organization to mainly reach out
young donors because they use these platforms regularly. People are more active about their