Marketing and Communication Strategy of Addison Lee
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Added on 2020-05-04
Marketing and Communication Strategy of Addison Lee
Added on 2020-05-04
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Running head: MARKETING AND COMMUNICATION STRATEGY OF ADDISON LEEMarketing and Communication Strategy of Addison LeeName of the studentName of the UniversityAuthor note
1MARKETING AND COMMUNICATION STRATEGY OF ADDISON LEETable of ContentsPart 1: Poster..............................................................................................................................2Part 2: A Rational to Support the Communication Campaign...................................................2Promotional Mix Theory........................................................................................................2Promotional Mix Theory of Poster........................................................................................3Description of Target Audience and response sought............................................................3Justification of using poster...................................................................................................3Explanation of communications key message.......................................................................4AIDA (Attention, Interest, Desire, Action) marketing theory in relation to Addison Lee....4Collection of Feedback..........................................................................................................5References:.................................................................................................................................6
2MARKETING AND COMMUNICATION STRATEGY OF ADDISON LEEPart 1: PosterPart 2: A Rational to Support the Communication CampaignPromotional Mix TheoryThe promotional mix indicates a blending of promotional variables that is chosen by themarketers so that the firm can reach its goal. It is commonly held that there is an optimalmethod by the help of which budget is allocated in relation to the different elements so thatthe best results can be achieved (Cha et al., 2017). The challenge in the arena of marketing isto find out the right mix and the activities include that of advertising, sales promotion and
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