Digital Innovation in Law Firms

Running head: MARKETING COMMUNICATION
Marketing Communication
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MARKETING COMMUNICATION
With the advent of technology, while digital tools have become an integral aspect
of the life of every individual, digital innovation has also invaded the large law firms as
well as different in-house legal departments. With increased online presence of lawyers
as well as clients, it has become easier for the lawyers to create technology-based
solutions that not only helps in driving down the client costs, but also helps in enhancing
the effectiveness of legal services. Some of the law firms have been executing all its
functions with the help of technology and employs the effective use of technology in a
wide variety of practice areas such as litigation, intellectual property and transactional
works (Bharadwaj et al. 2013). Nowadays, a person seeking legal help does not literally
require to go out in search of an efficient lawyer, as he can gain access to effective legal
help from reputed law firms, via his tablets and smart phones. While it has become easy
for clients to get professional legal help as and when required, it has become even
easier for the lawyers to offer comprehensive solution to legal problems via online
platforms. However, despite the multiple benefits, it is nevertheless a bad news that as
per research reports, half of the total employment opportunities available all over the
world, is predicted to get destroyed because of the invasion of technology. With the rise
of digital technology in professional domains, the chance of unemployment has also
increased at a steady rate. Yet nevertheless, the benefits of the digital technology can
never be undermined. In this connection, it is important to state how present research
reports suggest that 88% of the companies have already provided digital tools to its
employees while 90% of the organizations have exhibited their willingness to invest in
technology that can ensure smooth and cost-effective operation of the business
activities (Rabinovich and Katsh 2014).