Marketing Communication INTRODUCTION

Marketing communication

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Different methods of marketing communications and contemporary internal / external factors
.....................................................................................................................................................1
TASK 2............................................................................................................................................5
Marketing communication strategy and elements of communication process...........................5
TASK 3............................................................................................................................................9
Effectiveness of NIKE marketing communications strategy......................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing communication is a main part of marketing mix and it is complex and
fundamental part of marketing efforts of an organisation. Firm adopts the various medium to
exchange an informations regarding their services or products to consumers. It has two different
objectives one is develop as well as sustain demand of goods and other is shorten sales cycle.
Sometimes, it is difficult for some business organisations to promote its services in context to
enhance more profit as well as sales (Ab Hamid, Akhir and Cheng, 2013). Dacia is a car
manufacturer organisation and takes name from historic region which constituted Romania
present day. This organisation was established in year 1966 and has been subsidiary of French
Car manufactures of Renault since year 1999. This firm is largest exporter of the car in Romania.
In this given report mentions about various methods of marketing communications and also
contemporary external and internal factors which are impacting on decision making of board of
directors. Marketing communication strategy and understand components of the communication
process before the planning of international marketing campaign will be discussed in given
report. Effectiveness of the NIKE marketing communication strategy at the time of Pyeong
Chang 2018 Olympic Winter Games will be mention under this.
TASK 1
Different methods of marketing communications and contemporary internal / external factors
Marketing communication is adopted through different organisations to convey the
messages regarding goods as well as brands directly or indirectly to consumers with an intention
to influence them for buy. Dacia is a car manufacturer international organisation which is at the
top position in Romania and subsidiary of French car producer since 1999. The plants of Dacia
care manufacture are in Arges, Mioveni country. The manufacture capacity of this organisation
is 350,000 vehicles in per year and it is segmented in many sections like painting, bodywork,
chassis, assembly etc (Almeidaet and al., 2012). Under this the marketer uses various marketing
communication related tools in order to create awarenesses of brand between existing consumers
to increasing brand image so that customers can take the better decisions regarding purchasing.
Dacia firm uses the effective method of the marketing communication which can profit benefits
to firm in a better manner. Better marketing communication is helpful in taking better decision
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