Marketing Communication - PDF

Added on - 22 Nov 2020

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MarketingCommunication
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1.........................................................................................................................................1Covered in PPT............................................................................................................................1TASK 2............................................................................................................................................1TASK 3............................................................................................................................................4Covered in PPT............................................................................................................................4TASK 4............................................................................................................................................4Development of communication plan related to marketing strategies.........................................4Ensure the plan coordinates with promotional tools....................................................................5Procedures to monitor progress with achievement of the plan....................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing communication is a fundamental section which involves sharing important aswell as meaningful information about organisational products or services with the use ofpromotion tools (Christopher and Peck, 2012). It helps in spreading awareness related tocompany products at market place in order to increase sales in effective along with efficientmanner. For understanding marketing communication, Tibbetlan is selected. The chosenbusiness is a medium sized organisation as well as provides consultancy services. It has recentlyset up new team members for the purpose of focusing towards marketing communication. Thisreport includes principles of marketing communication, information related to integratedmarketing communication as well as use of digital media for marketing. It further includesintegrated marketing communication plan, coordination of plan with promotional tools alongwith procedures for monitoring progress with achievement of the plan.TASK 1Covered in PPTTASK 2Analysis of advantages of integrated marketing communicationIntegrated marketing communication is a concept which is used for integrating orlinking various promotional tools or techniques in order to deliver messages or information ineffective as well as efficient manner. It help[s in promoting brand awareness as well asenhancing relationships with targetted audiences. Following advantages are analysed ofintegrated marketing communication for Tibbetlan:Brand Recognition:Integrated marketing communication helps in representingorganisational image in the competitive market. Effectively building as well as carefully linkingtools helps in providing crystal clear messages to end consumers which results in recognition oforganisational brands.Consumer experiences:Such communication provides advantages to understand theperception of consumers towards organisational products or services. IMC helps Tibbetlan tounderstand the perception of its clients towards the services which they provide to them ondaily basis. Such aspects enhances consumer experiences by integrating various promotional1
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