logo

Assignment on Marketing Communication- NIKE

   

Added on  2020-04-07

10 Pages3011 Words163 Views
Marketing Communication1
Assignment on Marketing Communication- NIKE_1
TABLE OF CONTENTS1. Company Background and Product Description.....................................................................32. Target Market..........................................................................................................................33. Positioning Strategy.................................................................................................................44. Communication Goal...............................................................................................................45. Message strategy and Execution Tactics.................................................................................56. Promotional Mix and Media Strategy......................................................................................67. Conclusion...............................................................................................................................8REFERENCES................................................................................................................................92
Assignment on Marketing Communication- NIKE_2
1. Company Background and Product Description Nike, Inc. one of a renowned brand in apparel and sports industry that deals inmanufacturing athletic footwear, apparel as well as sports equipment. It is one of the leadingAmerican multinational companies that engaged in designing, manufacturing and selling sports-related apparel, footwear and accessories in the international market. The company was foundedin 1964 and is the pioneer in sports equipment and apparel industry through providing the rangeof quality products to different segment customers[ CITATION Bac141 \l 1033 ]. Nike, Inc.promotes their range of goods under its brand name. Various subsidiaries are operating by theNike it mainly includes Brand Jordan, Nike Pro, Nike+, Air Jordan, Air Force 1, etc. that servecustomers across the world. Along with this, the company also operates their activities throughtheir authorized retail stores that are under Niketown name. The company also sponsors manyathletes as well as sports teams around the world so that they can easily promote their products. Product Description- Nike Inc. design and produce wide-range of sports equipment andproducts. Currently, the company engages in making jerseys, shoes, shorts, etc. for a wide rangeof sports activities such as trekking, soccer, football, and basketball. Nike also comprises of thepremium line product, which focused more on streetwear than sportswear labeled as NikeLab. Inaddition to this, Nike product also includes street fashion product that is tracksuits, sneakers,sweatpants, crop tops, etc. for targeting American and European teenagers[ CITATION Bac14 \l1033 ].2. Target MarketNike is world’s foremost company in sports footwear and apparel market. It has beenassessed that innovation and quality products by Nike seek to extend athletic potential bydesigning and manufacturing the sports products and apparel. The company mainly target on thebase of demographic segmentation that is gender and age. For selling their shoes, clothes andother sports accessories it primarily targets both males and females of 18-35 years old.According to CEO of Nike, Mark parker has also stated that with the increasing interestin sports events the company is also targeting kids and young athletes. Kids those who engage inrecreation activities are growing business of Nike[ CITATION Bel14 \l 1033 ]. Along with kidsand young athletes Nike, Inc. also targets women through expanding the range of womenapparels particularly tights and sports bras. Through reviewing the last quarter sales, it has been3
Assignment on Marketing Communication- NIKE_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
The Market Analysis of NIKE Report
|21
|4636
|70

Nike Assignment 2022
|9
|2208
|14

Case Study on Nike Mobile Application
|9
|2736
|294

Brand Management of Nike
|14
|4220
|487

Marketing Strategy Assignment - Nike
|15
|4521
|67

Strategic Management Of Nike Inc | Assignment
|17
|3690
|307