This report provides a critical analysis of current marketing strategies applied by Innocent Drinks, preparation of integrated marketing communication plan, analysis of current market segments and recommendations for determining their target customers.

Read about critical analysis of existing marketing communication strategies, integrated marketing communication plan, current market segments and recommendations for Innocent Drinks.

Marketing Communications | Desklib

Marketing Communications

This report provides a critical analysis of the existing marketing communication strategies of Innocent Drinks, an online library for study material with solved assignments, essays, dissertation etc. It also includes an integrated marketing communication plan for their existing products and recommendations for determining their target customers.

Marketing

Marketing Communications for Innocent Drinks

This presentation discusses the brand extension of Innocent drinks with the launch of Innocent Cookies. It covers the growth strategy, target market, PESTLE analysis, and core competencies. The presentation highlights the importance of analyzing internal and external factors before going for brand extension.

Brand Extension: Innocent Cookies

Presentation

This document discusses the importance of commercial funnel and the procedure involved in new product development. It also explores the innovative business case and tools that protect intellectual property and knowledge. The document provides insights into the background of Innocent Drinks and its commercial potential.

Innovation and Commercialisation

This article discusses the benefits of real juice products and how to attract the target audience. It explains the target audience, message, and things to make products unique. It also provides a plan to show ads and concludes with references.

Real Juice Products: Target Audience and Social Media Channels

Boost Juice, an Australian retail company specializing in healthy juices and smoothies, is planning to launch in America. This paper discusses Boost Juice's marketing techniques in Australia, marketing strategies that would work in America, cultural differences between the two countries, and three theories that can be applied. The theories include Hofstede's communication theory, market segmentation, and marketing mix strategy. Recommendations for Boost Juice's expansion in America are also provided.

Hartpury University and Hartpury College

Boost Juice's International Marketing Strategies for Launching in America

This assignment tasks students with analyzing Fruitaholic's proposed integrated marketing communication (IMC) strategy.  The analysis includes evaluating the chosen IMC elements, identifying potential ethical challenges, and assessing the effectiveness of the proposed online media plan. Students are also expected to consider factors like consumer satisfaction, sales growth, and market share as indicators of the IMC plan's success.

Marketing Communications

Marketing Communications for Innocent Drinkslg...

Brand Extension: Innocent Cookieslg...

Innovation and Commercialisationlg...

Real Juice Products: Target Audience and Social Media Channelslg...

Boost Juice's International Marketing Strategies for Launching in Americalg...

Fruitaholic's Integrated Marketing Communicationlg...

Marketing Communications for Innocent Drinks

Brand Extension: Innocent Cookies

Innovation and Commercialisation

Real Juice Products: Target Audience and Social Media Channels

Boost Juice's International Marketing Strategies for Launching in America

Fruitaholic's Integrated Marketing Communication