Integrated Marketing Communications Assignment 2022

Running head: INTEGRAGTED MARKETING COMMUNICATIONS
Integrated Marketing Communications
Name of the Student
Name of the University
Author Note

INTEGRATED MARKETING COMMUNICATIONS1
Table of Contents
Introduction......................................................................................................................................2
1. Unique Issue 5 - Creative Brief................................................................................................2
1.1. The Problem......................................................................................................................2
1.2. The Goal............................................................................................................................3
1.3. Key Insights......................................................................................................................3
1.4. Who will be engaged.........................................................................................................4
1.5. Main Message...................................................................................................................4
2. Unique Issue 6 – IMC Strategy................................................................................................4
2.1. Target Audience................................................................................................................4
2.2. Situational Analysis..........................................................................................................5
2.3. Brand Positioning..............................................................................................................6
2.4. Budget...............................................................................................................................6
3. Unique Issue 7 – Creative Strategy..........................................................................................6
3.1. Creative Strategy Statement..............................................................................................6
4. Unique Issue 8 – Media Strategy.............................................................................................8
5. Unique Issue 9 - Media Strategy Schedule............................................................................10
5.1. First Month......................................................................................................................10
5.2. Second Month.................................................................................................................10
5.3. Third Month....................................................................................................................10

INTEGRATED MARKETING COMMUNICATIONS2
5.4. Fourth Month..................................................................................................................11
6. Unique Issue 10 - Evaluation of the Campaign......................................................................11
Conclusion.....................................................................................................................................11