2TABLE OF CONTENT 1.Executive Summary 2.Introduction of the Company & the New Products 3.Situational Analysis & Marketing Communications Objectives 4.Marketing Communications Strategy & Implementation Tactics 5.Proposed Evaluation & Control Methods 6.Sample Print Advertisement 7.Recommendations & Conclusions 8.Reference List
31. Executive Summary Dyson Ltd. is a company committed to design, research, andinnovation which has revolutionized consumer markets and participate in global competition. Dyson cornered the household appliance market design and manufacture hairdryer, vacuum cleaner, heaters, lights, hand dryer, blade-less fan, and air purifier etc. Dyson has a long-standing commitment which is dedicated to developing in engineering and design household appliances. ( Dyson, J. 2020 )This is asynthetical marketing plan intended to outline the promotion of a new hair washing machine by Dyson for further expand its product frontier. This marketing plan will be based on situational analysis and marketing communication objectives to implement marketing communication strategies and tactics, following with proposed evaluation and control methods. This analysis investigates target market opportunities that will assure a successful product launch and create more values for the company.Dyson needs to seize the growing opportunities in the household appliances market. Currently, in the household
4appliances market, there’s no hair washing machine product available, the entire market was totally blank. The household hair washing machine is a unicorn product, by capitalizes Dyson’s brand recognition and the high quality of innovative products Dyson hair washing machine has unlimited potential. 2. Introduction of the Company & the New Product Dyson Ltd. is a British, private company founded in 1991 byJames Dyson. Headquarters in Malmesbury, Wiltshire, UK. DysonLtd. is a global company by selling its products in over 65 countriesacross the globe. ( Bennett, B. 2020 ) Currently, Dyson has 12,000employees worldwide, generate 4.4 GBP billion revenue in 2018. (Stupples, B., & Metcalf, T. 2019 )On 22 January 2019, Dyson announced to move its headquarters toSingapore inasmuch as near its biggest growing market, Asia. Notonly-but also the Brexit has huge uncertainty impact to its businessoperation. ( Sandle, P. 2019 ) The new Dyson hair washing machine is a unique product that
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Management and Leadership in Dyson Limitedlg...
|19
|4497
|412
Factfile on Dyson: Timeline, Future Career Aspirationslg...
|7
|1023
|129
Managing Innovation in Household Appliances Industry: A Case Study of Dysonlg...
|8
|2517
|339
Marketing Plan for Dyson: New Product Developmentlg...
|14
|715
|209
Assignment on Entrepreneurship and Innovation Analysislg...
|7
|1448
|18
Entrepreneurship: Importance, Innovations, and Contribution to Economy and Societylg...