This report discusses the importance of digital marketing and communication in today's world, with a focus on Nokia's relaunch of the Nokia 3310. It explains the seven elements of marketing mix and suggests using surveys as the best market research method. The report also includes a marketing research plan and notes on segmentation, targeting, and positioning.

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Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

This report by Desklib covers the seven elements of marketing mix, market research methods and marketing plan for the relaunch of Nokia 3310 after 17 years. The report explains the importance of marketing and communication in a digital world. The market research plan includes a survey method with a sample size of 5000. The report also discusses the budget and ethical considerations for the marketing campaign.

Leadership Management

This report focuses on analyzing the marketing mix for an established company, Nokia, and developing a detailed marketing plan for relaunching its most popular device, the 3310. It includes a comprehensive assessment of the target market, market research requirements, and a presentation on the elements of marketing mix. The report also highlights the importance of digital marketing and promotion mix in the product life cycle.

Business Development

Marketing

Marketing and Communications in a Digital World: A Case Study on Nokia 3310 Relaunch

This report explores marketing and communications in a digital world, with a focus on Nokia 3310. It discusses the marketing mix elements and market research plan for relaunching the product.

Marketing and Communications in a Digital World

This report discusses marketing strategies in the digital world and how Nokia can relaunch their iconic Nokia 3310 in the market. It includes an assessment of the marketing mix for Nokia 3310's first launch, research methods selection, market research plan, and target audience. The report also includes a presentation on market segmentation, targeting, and marketing mix for the relaunch of Nokia 3310.

Digital Media and Video Games

This report discusses Nokia's relaunch of 3310 and its marketing mix, research requirement, research plan, and presentation. It also covers market segmentation, targeting, and the overall life cycle of the product. The report emphasizes the importance of utilizing digital infrastructure for research and analysis in the current market. Subject, course code, and college/university are not mentioned.

This report discusses the marketing strategy of Nokia 3310, including the elements of marketing mix and methods of marketing research for relaunching the product. It also covers the importance of marketing campaign in the digital world. The report concludes with a detailed marketing research plan and a Gantt chart.

Marketing & Communications in a Digital World

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Marketing and Communications in a Digital World: A Case Study on Nokia 3310 Relaunchlg...

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Marketing & Communications in a Digital World - Nokia 3310 Case Studylg...

Marketing & Communications in a Digital World

Marketing and Communications in a Digital World: A Case Study on Nokia 3310 Relaunch

Marketing and Communications in a Digital World

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World - Nokia 3310 Case Study