Marketing & Communications in a Digital World

This presentation discusses the relaunch of Nokia 3310 and its marketing strategy. It covers the identification of target audience and market segmentation, projected success of market research, selection of promotional mix, and explanation of effective marketing campaign. The presentation emphasizes the importance of digital marketing in the current market.

MARKETING &
COMMUNICATIONS
IN A DIGITAL WORLD

TABLE OF CONTENTS
 INTRODUCTION
 IDENTIFICATION OF TARGET AUDIENCE AND MARKET SEGEMENTATION
 PROJECTED SUCCESS OF MARKET RESEARCH
 SELECTION OF PROMOTIONAL MIX
 EXPLANATION OF EFFECTIVE MARKETING CAMPAIGN
 CONCLUSION

INTRODUCTION
 Nokia 3310 relaunch in the market is considered to be full
of variability in the organizational operations.
 In this project the target audience and market segment is
identified. This is helpful for the project success for basis of
the market research.
 Promotional mix of this product is also explained in the
digital world.
 This project provides an explanation of the effective
marketing campaign of the commercial.

IDENTIFICATION OF TARGET AUDIENCE
AND MARKET SEGMENTATION
 STP analysis can be used for effective marketing segmentation and
identification of target audience.
Segmentation ;
 As per the demographical segmentation of this product it will focus
on the low income group as the products prices is very low.
 The psychographcial segmentation of this product will be focusing
on the strivers which are customers which focus on ease of use and
want high battery life for their product.
 The behavior segmentation of this product will focus on the
customers which have been the fan of this product at its first launch.

CONTINUE..
Positioning :
 The positioning of this organization will be very
important as it will help the products to reach the
target markets.
 This will allow the business to increase its sales.
 In this market the organization will focus on the
development of the digital marketing practices for
positioning its products as the relaunch of the Nokia
3310 which was one of the most favorite mobile
phone of its generation.

PROJECTED SUCCESS OF MARKET
RESEARCH
 The information which has been gathered about the
relaunch of this product can be considered to be the
factor which influences the growth of the organization.
 This relaunch will be able to reach its products to the
customers but the success of the product is in doubt.
 This is due to the current trends of the organization of
managing the organization operations which affects the
growth.
 Nokia 3310 relaunch will be position as per the
customer behavior patterns and will be focusing on how
to reach the customers.

SELECTION OF PROMOTIONAL MIX
 Promotional mix refers to how the markets will combine a range of marketing
communication methods for the execution of the marketing activities.
Advertising :
 This will be paid promotional activities in which the business will find platforms like
radio, television, newspaper and magazines for targeting the individuals according to
their profit.
 This will help the business to reach the targeted customers.
Public relations(PR) :
 The main purpose of the public relations is considered to be the goodwill between the
organization and public target segments.

CONTINUE..
Sales promotions :
 This business needs to use the methods of sales promotions which will provide the
business the growth it requires for achieving success.
 This will be considered to be the factor which will help the business to increase the
sales which allows the business to bring temporary boost to the sales of relaunched
product.
Digital marketing :
 Digital marketing is considered to be very important for the business to use in this
market as it helps the business to grow its marketing practices.

EXPLANATION OF EFFECTIVE
MARKETING CAMPAIGN
 Marketing campaigns are organized, strategic efforts made
by the organization for the promotion of their specific
services.
 This aim of the company of the new product is for capturing
customers feedback.
 The focus of this organization needs to aim variety of ways
for involving a combination of media including but not
limited to email.
 This will be a product marketing campaign with the aims of
increasing the marketing awareness of Nokia 3310.

CONCLUSION
 From this project it can be concluded that the marketing campaign of Nokia 3310
relaunch will be the reason for success of this organization.
 The focus of this organization needs to be on the management of the organizational
operations.

REFERENCES
 Ali, B.J. and Anwar, G., 2021. Marketing Strategy: Pricing strategies and its influence on
consumer purchasing decision. Ali, BJ, & Anwar, G.(2021). Marketing Strategy: Pricing
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 Li, F., Larimo, J. and Leonidou, L.C., 2021. Social media marketing strategy: definition,
conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of
Marketing Science. 49(1). pp.51-70.
 Olson, E.M., and et.al., 2018. The application of human resource management policies
within the marketing organization: The impact on business and marketing strategy
implementation. Industrial Marketing Management. 69. pp.62-73.
 Rutz, O.J. and Watson, G.F., 2019. Endogeneity and marketing strategy research: An
overview. Journal of the Academy of Marketing Science. 47(3). pp.479-498.