This report explores the strategies for successful product launch in the digital world, using the relaunch of Nokia 3310 as a case study. It covers the elements of the marketing mix, research requirements, and creation of a research plan. The report also includes a presentation on the promotional mix and its relevance in today's digital world.

Discover digital marketing and communication, marketing mix, research, and Nokia 3310 relaunch analysis.

Marketing & Communications in a Digital World: Strategies for Successful Product Launch

This report discusses the elements of marketing mix with respect to Nokia 3310’s first launch and suitable research methods for relaunching it in the current market. It also provides insights on the digital platforms preferred by different age groups. The report concludes that a proper market research, the marketing mix, promotional mix and a marketing campaign plays a vital role in successfully relaunching a product in the market.

Marketing & Communications in a Digital world

This report discusses the marketing strategy of Nokia 3310, including the elements of marketing mix and methods of marketing research for relaunching the product. It also covers the importance of marketing campaign in the digital world. The report concludes with a detailed marketing research plan and a Gantt chart.

Film and Theatre

Marketing & Communications in a Digital World - Nokia 3310 Case Study

This report discusses marketing strategies in the digital world and how Nokia can relaunch their iconic Nokia 3310 in the market. It includes an assessment of the marketing mix for Nokia 3310's first launch, research methods selection, market research plan, and target audience. The report also includes a presentation on market segmentation, targeting, and marketing mix for the relaunch of Nokia 3310.

Marketing

Digital Media and Video Games

Marketing & Communications in a Digital World

This report discusses the marketing mix elements, research requirements, and research plan for the relaunch of Nokia 3310. It also includes primary and secondary research methods, data analysis, and findings. The report emphasizes the role of effective marketing and communication in enhancing the success and productivity level of the Nokia 3310 during its relaunch.

Data Science and Big Data

Marketing and Communication: A Study on the Relaunch of Nokia 3310

This project analyses the effectiveness of the marketing mix of Nokia 3310 and identifies the requirements of the business for solving the problem in the company. It also includes a research plan and critique of the company programme of marketing research.

Marketing & Communications in a Digital World: Nokia 3310 Case Study

This presentation covers the various aspects of marketing and communication in the digital world. It includes market segmentation, targeting, product mix, price mix, place mix, promotion mix, product life cycle, role of effective market campaign and impact of market research. The presentation emphasizes the importance of effective marketing campaigns and market research for the success of a business.

Marketing & Communications in a Digital World: Strategies for Successful Product Launch

Marketing & Communications in a Digital worldlg...

Marketing & Communications in a Digital World - Nokia 3310 Case Studylg...

Marketing & Communications in a Digital Worldlg...

Marketing and Communication: A Study on the Relaunch of Nokia 3310lg...

Marketing & Communications in a Digital World: Nokia 3310 Case Studylg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital world

Marketing & Communications in a Digital World - Nokia 3310 Case Study

Marketing & Communications in a Digital World

Marketing and Communication: A Study on the Relaunch of Nokia 3310

Marketing & Communications in a Digital World: Nokia 3310 Case Study

Marketing & Communications in a Digital World