Marketing & Communications in a Digital World: Strategies for Successful Product Launch

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Added on 2023/06/12

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AI Summary

This report explores the strategies for successful product launch in the digital world, using the relaunch of Nokia 3310 as a case study. It covers the elements of the marketing mix, research requirements, and creation of a research plan. The report also includes a presentation on the promotional mix and its relevance in today's digital world.

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Marketing & Communications in a Digital World: Strategies for Successful Product Launch

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