This study material from Desklib discusses the marketing mix elements of Coca Cola, methods of research for relaunching a product, and the effectiveness of marketing planning. It also covers market segmentation, suitability of Coca Cola's customers, and promotional mix elements.

Learn about marketing mix elements of Coca Cola, methods of research for relaunching a product, and more in this study material from Desklib.

Marketing & Communications in a Digital World | Desklib

Marketing & Communications in a Digital World

This presentation compares the marketing mix strategies of Coca-Cola and Pepsi. It discusses their approaches to product, place, price, promotion, people, process, and physical evidence. It also explores how marketing mix strategies help these companies achieve their business objectives. The presentation includes a marketing plan for Coca-Cola, SWOT analysis, and insights into segmenting, targeting, and positioning.

A Comparison of Marketing Mix Strategies: Coca-Cola vs Pepsi

PowerPoint Presentation

This article analyzes the negative and positive effects of the 7 elements of marketing mix on Coca-Cola's New Coke launch. It also discusses market research and a marketing campaign for the relaunch. The market research is conducted using Porter's five forces method. The marketing campaign involves linking the new Coca-Cola with the Netflix series Stranger Things. The strengths and weaknesses of the research, campaign, and relaunch are also discussed.

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

This presentation discusses the importance of marketing and communication in the digital world for the growth of businesses, using Coca Cola as an example. It covers marketing segmentation, marketing mix, product life cycle, and marketing research. The presentation concludes with recommendations and references.

This report explores marketing and communication in the digital world, focusing on Coca-Cola as a case study. It covers the elements of marketing mix, research requirements, and a detailed research plan. Discover the benefits of buying Coca-Cola products and their marketing strategies.

Marketing

Marketing and Communication in Digital World

Coca cola marketing mix poster product price place  promotion

Word

This report discusses the concept of marketing for an organization with a new product launch into the market. It analyzes the 7Ps of marketing mix, market research for re-launch, and effective marketing plans. The subject is Marketing, Course Code is MKT101, and the College/University is not mentioned.

Marketing & Communications in a Digital World

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Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launchlg...

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Marketing and Communication in Digital Worldlg...

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A Comparison of Marketing Mix Strategies: Coca-Cola vs Pepsi

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

Marketing & Communications in a Digital World

Marketing and Communication in Digital World

Word

Marketing & Communications in a Digital World