Marketing & Communications in a Digital World - Desklib

This presentation by Desklib covers the STP analysis, success of product, promotional mix, and effective marketing campaigns in a digital world. It emphasizes the importance of marketing strategies for the success of a business organization, with a focus on Nokia's relaunch of the Nokia 3310. The presentation also includes references for further reading.

MARKETING & COMMUNICATIONS IN
A DIGITAL WORLD

TABLE OF CONTENTS
• Introduction
• Explain the STP analysis of the product of the company
• Success of the product based on the market research
• Promotional mix
• How the effective marketing campaign help in the commercial success
• Conclusion
• References

INTRODUCTION
The word marketing is defined the
promotion or the making aware of the
product in the market. This is the broade5r
concept which includes the several
activities it is the concept which is an
important aspect for the business
organisation. This includes the
promotional tool for the product or
service.

EXPLAIN THE STP ANALYSIS OF THE
PRODUCT OF THE COMPANY
The STP analysis is the tool which is used by the
various business organisation in order to evaluate
the target audience wand the strategies which can
be beneficial for the business enterprise. The stp
analysis is done in context of the Nokia 3310:
• Segmentation
• Targeting
• Positioning

SUCCESS OF THE PRODUCT BASED ON
THE MARKET RESEARCH
It is been analysed that based on the market research the product have a medium
to high success in the market. As the product is the most consumable in the market
and it is been analysed that the age group which is been targeted is the most
suitable which can be re4sponsible for bringing the success for the company.

PROMOTIONAL MIX
This is the strategy which is used by the business
organisation in order to promote the product or
service to its customers. From the market
research it is been analysed that the Nokia can
concentrate on the various social media tools for
the promotional campaign. The use of the digital
technologies can help the organisation in
targeting the large set of audience.

HOW THE EFFECTIVE MARKETING
CAMPAIGN HELP IN THE COMMERCIAL
SUCCESS
From the market reach and the analysis it is been found that the effective
marketing campaign can lead to the success of the business organisation. It is
very important for the company to have an effective marketing strategy which
can help in attracting customers. For the Nokia company as it is planning to
relaunch the old product it is very essential for the marketer to have the good
research of the preferences of the customers.

CONCLUSION
From the above PPT it is concluded that marketing is the broader concept
which explains about the promotional techniques which needed t be taken into
consideration for the development and the success of the business
organisation. The important aspect for the Nokia is that it should consider the
STP analysis in order to target the audience. The another step which is the
planning of the market research which is the most important for the
relaunching of the product in the market.

REFERENCES
• Luque Martínez, T., 2017. Investigación de marketing 3.0. Comercial Grupo
ANAYA, SA.
• Marasco, A., and et.al., 2018. Exploring the role of next-generation virtual
technologies in destination marketing. Journal of Destination Marketing &
Management, 9, pp.138-148.
• Palmatier, R.W. and Crecelius, A.T., 2019. The “first principles” of marketing
strategy. Ams Review, 9(1), pp.5-26.

THANK YOU