This report by Desklib covers the seven elements of marketing mix, market research methods and marketing plan for the relaunch of Nokia 3310 after 17 years. The report explains the importance of marketing and communication in a digital world. The market research plan includes a survey method with a sample size of 5000. The report also discusses the budget and ethical considerations for the marketing campaign.

Learn about the seven elements of marketing mix, market research and marketing plan for Nokia 3310 relaunch in this report on Marketing & Communications in a Digital World by Desklib.

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

This report discusses the importance of digital marketing and communication in today's world, with a focus on Nokia's relaunch of the Nokia 3310. It explains the seven elements of marketing mix and suggests using surveys as the best market research method. The report also includes a marketing research plan and notes on segmentation, targeting, and positioning.

This report critically analyses the marketing mix related to the first launch of Nokia 3310 mobile. It explains the impact of marketing mix elements on the initial launch of Nokia 3310 product and effective market research methods for solving marketing problems. The report also develops a detailed market research plan along with explaining the strengths and weakness of research related to the Nokia 3310 product relaunch. It covers the identification of target audience, segmented audience and also identified the projected success. Furthermore, the project has also selected effective promotional mix strategy and also analysed the effectiveness of marketing campaign.

Marketing

This report discusses the marketing strategy of Nokia 3310, including the elements of marketing mix and methods of marketing research for relaunching the product. It also covers the importance of marketing campaign in the digital world. The report concludes with a detailed marketing research plan and a Gantt chart.

Film and Theatre

Marketing & Communications in a Digital World - Nokia 3310 Case Study

This report discusses marketing strategies in the digital world and how Nokia can relaunch their iconic Nokia 3310 in the market. It includes an assessment of the marketing mix for Nokia 3310's first launch, research methods selection, market research plan, and target audience. The report also includes a presentation on market segmentation, targeting, and marketing mix for the relaunch of Nokia 3310.

Digital Media and Video Games

This article discusses the elements of marketing mix, research requirements, and creating a research plan for relaunching Nokia 3310. It also highlights the importance of marketing communication and the use of digital technology in marketing. The subject is Marketing & Communications in a Digital World, and the course code is not mentioned. The article is relevant for students studying marketing, business, and management. The college/university is not mentioned.

This report explores marketing and communications in a digital world, with a focus on Nokia 3310. It discusses the marketing mix elements and market research plan for relaunching the product.

Marketing & Communications in a Digital World

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Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital World - Nokia 3310 Case Studylg...

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Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World - Nokia 3310 Case Study

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing and Communications in a Digital World