This article discusses the marketing mix of Coca Cola and its effectiveness during its launch. It also explains the importance of research plan and implementation for the relaunch of a product. The article covers the seven elements of marketing mix, identification of research, research plan, and the product life cycle of Coca Cola. The subject is Marketing and Communications in a Digital World.

Discover Coca Cola's marketing mix and its launch success. Learn about research plan importance for product relaunch. Find out on Desklib.

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

This article analyzes the negative and positive effects of the 7 elements of marketing mix on Coca-Cola's New Coke launch. It also discusses market research and a marketing campaign for the relaunch. The market research is conducted using Porter's five forces method. The marketing campaign involves linking the new Coca-Cola with the Netflix series Stranger Things. The strengths and weaknesses of the research, campaign, and relaunch are also discussed.

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

This report discusses the concept of marketing for an organization with a new product launch into the market. It analyzes the 7Ps of marketing mix, market research for re-launch, and effective marketing plans. The subject is Marketing, Course Code is MKT101, and the College/University is not mentioned.

This report analyses the role of marketing communication in the digital world, with a focus on Coca-Cola's New Coke relaunch. It covers the elements of marketing mix, research method selection, research plan, and challenges faced by businesses during product relaunch.

Marketing

Design and Creativity

Data Science and Big Data

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunch

This report discusses the marketing mix, market research, and marketing campaign for new coke product by Coca Cola. It covers the elements of marketing mix, suitable market research methods, and marketing research plan. The report also provides insights on digital marketing strategies and methods.

This report discusses the importance of marketing and communication in a digital world, with a focus on Coca Cola's marketing mix, research methods to market products successfully, and how to conduct a marketing plan. The report provides subject matter for Marketing & Communications in a Digital World, and includes course code, course name, and university.

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launchlg...

Marketing & Communications in a Digital Worldlg...

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunchlg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital Worldlg...

Marketing and Communications in a Digital World PDFlg...

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

Marketing & Communications in a Digital World

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunch

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing and Communications in a Digital World PDF