This report discusses marketing strategies in the digital world and how Nokia can relaunch their iconic Nokia 3310 in the market. It includes an assessment of the marketing mix for Nokia 3310's first launch, research methods selection, market research plan, and target audience. The report also includes a presentation on market segmentation, targeting, and marketing mix for the relaunch of Nokia 3310.

Learn about marketing strategies in the digital world with Desklib's online library. Read about Nokia's relaunch of Nokia 3310 and market research plan.

Marketing & Communications in a Digital World | Desklib

Marketing & Communications in a Digital World

This report discusses the elements of marketing mix with respect to Nokia 3310’s first launch and suitable research methods for relaunching it in the current market. It also provides insights on the digital platforms preferred by different age groups. The report concludes that a proper market research, the marketing mix, promotional mix and a marketing campaign plays a vital role in successfully relaunching a product in the market.

Marketing & Communications in a Digital world

This report discusses the marketing strategy of Nokia 3310, including the elements of marketing mix and methods of marketing research for relaunching the product. It also covers the importance of marketing campaign in the digital world. The report concludes with a detailed marketing research plan and a Gantt chart.

Film and Theatre

Marketing & Communications in a Digital World - Nokia 3310 Case Study

This report discusses the marketing mix elements, research requirements, and research plan for the relaunch of Nokia 3310. It also includes primary and secondary research methods, data analysis, and findings. The report emphasizes the role of effective marketing and communication in enhancing the success and productivity level of the Nokia 3310 during its relaunch.

Marketing

Data Science and Big Data

Marketing and Communication: A Study on the Relaunch of Nokia 3310

This report by Desklib covers the seven elements of marketing mix, market research methods and marketing plan for the relaunch of Nokia 3310 after 17 years. The report explains the importance of marketing and communication in a digital world. The market research plan includes a survey method with a sample size of 5000. The report also discusses the budget and ethical considerations for the marketing campaign.

Leadership Management

This presentation focuses on the relaunch of Nokia 3310 by Nokia in the market and the effectiveness of the marketing mix elements.

Marketing and Communications in a Digital World

Presentation

This project analyses the effectiveness of the marketing mix of Nokia 3310 and identifies the requirements of the business for solving the problem in the company. It also includes a research plan and critique of the company programme of marketing research.

Marketing & Communications in a Digital World

Marketing & Communications in a Digital worldlg...

Marketing & Communications in a Digital World - Nokia 3310 Case Studylg...

Marketing and Communication: A Study on the Relaunch of Nokia 3310lg...

Marketing & Communications in a Digital Worldlg...

Marketing and Communications in a Digital Worldlg...

Marketing & Communications in a Digital World: Nokia 3310 Case Studylg...

Marketing & Communications in a Digital world

Marketing & Communications in a Digital World - Nokia 3310 Case Study

Marketing and Communication: A Study on the Relaunch of Nokia 3310

Marketing & Communications in a Digital World

Marketing and Communications in a Digital World

Marketing & Communications in a Digital World: Nokia 3310 Case Study