Marketing & Communications in a Digital World: A Case Study on Nokia 3310
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Added on  2023/06/18
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This report focuses on the Marketing Strategy for Nokia 3310, including elements of the Marketing Mix, positive and negative effects, research requirements, and a detailed research plan.
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Marketing & Communications in a Digital World
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................19
INTRODUCTION Marketing & Communications in a Digital World refers to the use of methods and techniques through which the organizations can make sure that they are able to appropriately implement the strategies for the particular purpose of attainment of the future goals and objectives in a right way which will be helpful in ensuring that the efficiency and effectiveness level can be enhanced in a proper manner(Camilleri, 2020). This report will focus on Nokia 3310. Nokia is planning to relaunch it in the market after a gap of many years. In this report, a detailed and specific focus will be made on the explanation of the Marketing Strategy to be used for the purpose of making the product successful in the market. MAIN BODY Elements of the Marketing Mix- There are various elements in a Marketing Mix which are quite essential to be applied. Therefore, it is necessary that they are analysed in a right way so that the marketing goals and objectives are attained(Condorelli and Padilla, 2020). Thus, it can be stated that the Marketing Mix for Nokia 3310 can be explained as follows- ï‚·Product- Nokia 3310 is a product which has a lot of features which are associated with it and therefore in this way fulfils the customer needs and requirements. ï‚·Price- Nokia 3310 is a product with an affordable price tag which therefore was helpful in ensuring that the customer satisfaction level can be enhanced. ï‚·Place- Nokia 3310 launched in different places according to the various types of needs andrequirementsofthecustomerswhichhelpedinmeetingouttheirneedsand requirements quite appropriately. ï‚·Promotion- Nokia 3310 was launched using a range of different types of promotional methods and techniques through which the attainment of the necessary goals and objectives can be carried out which will be highly useful in ensuring that the overall level of efficiency and effectiveness. ï‚·People- Nokia 3310 became successful due to the efforts which were made by the people who were working in Nokia which was therefore quite helpful in ensuring that the attainment of the goals and objectives was done. 1
ï‚·Process- Nokia 3310 launched through making the use of proper processes which therefore was quite helpful in ensuring that it created a significant level of impact within the market and therefore was quite helpful and useful in ensuring a higher-level of customer satisfaction in the market. ï‚·PhysicalEvidence-Nokia3310wascreatedwiththeuseofrightmethodsand techniques which was helpful in ensuring its success in the market thereby leading towards an enhancement in the overall level of revenues and profitability level. Positive Effects- ï‚·The Product and Price Elements of Marketing Mix of Nokia 3310 created a positive effect because the Product was good in quality and was offered at a reasonable price to the customers. ï‚·The Place and Promotion Elements of Marketing Mix of Nokia 3310 created a positive effect because the Product was launched all over the world in different countries and Promotion of the Product was done using aggressive marketing techniques. Negative Effects- ï‚·The People Element of Marketing Mix of Nokia 3310 created a negative effect because the people who helped in producing the product were not able to cope up with the changes in the market and ultimately this led to phasing out of the product from the market. ï‚·The Process Element of Marketing Mix of Nokia 3310 created a negative effect because the processes which were used by Nokia in producing the product were not that efficient in coping up with the changes in the market which ultimately resulted in the phasing out of the product from the market. ï‚·The Physical Evidence Element of Marketing Mix of Nokia 3310 created a negative effect because the company did not have the right physical production facilities to cope up with the changing demands of the customers in the market which created a lot of impact on the overall profitability level of company. Research Requirements- There are various types of research requirements which can be completed through making the use of appropriate research methods. Therefore, for this particular purpose it is quite necessary and important that the use of the following research methods can be made- 2
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Primary Methods- ï‚·Interviews- In this method, the use of a Face-to-Face interaction can be done so that the appropriate conclusions and recommendations are derived regarding the product which will be highly useful(Hoi, 2020). ï‚·Surveys- In this method, interaction can be carried out with a lot of people in the market and therefore in this way it can be quite helpful in ensuring that the conclusions and recommendations which are useful can be derived(John, 2020). ï‚·Focus Groups- In this method, the collection of data is done from a small group of people which helps in taking of the important decisions. Therefore, In this way it can be highly helpful for the people. Secondary Methods- ï‚·Data available on the Internet- In this method, the data is researched on the Internet and is used quite appropriately so that the right decisions can be taken in quite a proper and appropriate manner which will therefore be highly helpful in ensuring that the goals and objectives are attained(Pino and et.al., 2020). ï‚·Government and Non-Government agencies- In this method, the data collected by these agencies is used so that the appropriate methods and techniques can be used for the particular purpose of ensuring an attainment of the goals and objectives(Roberts, 2020). ï‚·Public libraries- In this method, the data which is available can be used by ensuring that the information can be derived quite effectively and efficiently which will therefore help in taking important decisions. For the relaunch of Nokia 3310, the use of Primary Method of Surveys can be made which will help a lot in deriving conclusions and recommendations which can be useful in taking of important decisions. The use of Secondary Method of Data available on the Internet can be made so that the Analysis and Interpretation can be done quite appropriately. Detailed Research Plan- A Research Plan refers to the plan which can be made for the particular purpose of ensuring that the research needs and requirements can be met and therefore this will be quite useful for attaining the necessary goals and objectives in the future. Therefore, the Research Plan for Nokia 3310 will be as follows- 3
ï‚·Identification of the customer needs and requirements- The customers require that they should be provided with a mobile which has a longer battery backup and therefore is able to meet their needs and requirements quite appropriately which will therefore help them a lot(Shah and Murthi, 2021). ï‚·Selection of a suitable method- Survey will be conducted as a part of the Primary Method through which the opinions of the customers will be assessed and therefore the conclusions and recommendations will be derived quite appropriately. Also the use of Secondary Method of Data available on the Internet will be made so that the analysis and interpretation can be done. Their use will be made in the following manner- Primary Method- Survey- Question 1- Do you think that Nokia 3310 still has an utility in the market? Answer- Yes- 45 respondents No- 5 respondents 4
Interpretation- 45 respondents state that Nokia 3310 has an utility in the market. The remaining 5 respondents state that Nokia 3310 does not has an utility in the market. Question 2- Are the customers attracted to Nokia 3310 due to its low price? Answer- Yes- 35 respondents No- 15 respondents 5
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Interpretation- As per the views of 35 respondents the customers are attracted to Nokia 3310 due to its low price. According to 15 respondents the customers are not attracted to Nokia 3310 due to its low price. 6
Question 3- Should new features must be added in Nokia 3310? Answer- Yes- 40 respondents No- 10 respondents Interpretation- As per the views of 40 respondents new features should be added in Nokia 3310. However as per the opinion of 10 respondents new features should not be added in Nokia 3310. Question 4- Should Nokia 3310 launched according to the change in the needs and requirements of the customers in the market? Answer- Yes- 30 respondents No- 10 respondents 7
Interpretation- According to the opinion of 30 respondents Nokia 3310 must be launched according to the change in the needs and requirements of the customers in the market. However as per the opinion of 10 respondents Nokia 3310 must not be launched according to the change in the needs and requirements of the customers in the market. 8
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Question 5- Will Nokia 3310 able to sustain in the market? Answer- Yes- 45 respondents No- 5 respondents Interpretation- As per the opinion of 45 respondents Nokia 3310 will be able to sustain in the market. However as per 5 respondents Nokia 3310 will not be able to sustain in the market. Secondary Method- Data available on the Internet- Through the Data available on the Internet, the conclusion which has been obtained is that the customers require a feature phone which can provide them longer battery backup and therefore this makes it a perfect platform for the relaunch of Nokia 3310 in the market. 9
CONCLUSION From the above report, it can be concluded that Marketing & Communications in a Digital World refers to the use of methods and techniques through which the appropriate Analysis and Interpretation can be done. Thus, it can be stated that the management of the firms should be able to make their use appropriately for attaining goals and objectives. PowerPoint Slides 10
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REFERENCES Camilleri, M., 2020. Higher education marketing communications in the digital era. InStrategic Marketing of Higher Education in Africa(pp. 77-95). Routledge. Condorelli, D. and Padilla, J., 2020. Harnessing platform envelopment in the digital world. Journal of Competition Law & Economics. 16(2). pp.143-187. Hoi, H. T., 2020, February. Attractiveness of Online Marketing in the Age of Industry 4.0. In Proceedingsofthe2020The6thInternationalConferenceonE-Businessand Applications(pp. 1-4). John, S. P., 2020. Digital Marketing Strategies in Educational Tourism: A Social Media Perspective. InAdvances in Digital Marketing and eCommerce(pp. 114-121). Springer, Cham. Pino, G. and et.al., 2020. Product touch in the real and digital world: How do consumers react?. Journal of Business Research. 112.pp.492-501. Roberts, M., 2020. Geographical sources in the digital world: Disinformation, representation and reliability. InGeography Education in the Digital World(pp. 53-64). Routledge. Shah, D. and Murthi, B. P. S., 2021. Marketing in a data-driven digital world: Implications for the role and scope of marketing.Journal of Business Research. 125.pp.772-779. 19