Marketing Communications - Audi

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Added on 2020-12-09

Marketing Communications - Audi

Added on 2020-12-09

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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1(A) Brief description of company along with product range and their analysis..........................1(B) Critical evaluation of marketing tools used by the Audi and their effectiveness..................1(C) Strategic marketing communication plan with marketing theory and concept.....................4(D) Marketing communication strategies with their effectiveness and development of plans....8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing communication includes various techniques used by any individual or businessfor communicating messages or information related to organisational products or services to theend consumers (Blakeman, 2018). Promotional tools related to direct marketing, advertisements,public relation and advertising are used by firms to build positive image in the mindset of variousclients in the competitive marketplace. For understanding the marketing communicationstrategies, Audi is selected. The selected company is founded by August Horch in the year 1910and having its headquarters located at Ingolstadt, Germany. The present report includes brief description about the organisation along with product ranges,appropriate method, tool along with communication theory. In addition, strategic marketingcommunication plan as well as marketing communication strategies. Lastly, effectiveness ofmarketing communication channels and strategies for international or multinationalorganisations. MAIN BODY(A) Brief description of company along with product range and their analysisAudi is a German Automotive manufacturer established by August Horch in the year1910. The company headquarters are at Ingolstadt, Bavaria, Germany. The selected organisationprovides sustainable, customized as well as new models, innovation offerings along withattractive services (Electronicmarket, 2019). It has wide range of product line such as Audi Q5,Audi A3 convertible, Audi A8, Audi R8, Audi A4, Audi TT and so on. The business issuccessfully operating its operations to meet the requirements and demands of various segmentsin national or international market. The targetted segment of such firm is upper-middle class andyoungsters. By effectively satisfying the requirements and demands of clients it has build animage and niche market for itself. Audi is among the best selling luxury international brands.The managers of such business invests heavily in research and development activities for thepurpose of increasing satisfaction in the changing environment and meeting taste, preferencesof customers and attracting maximum clients. (B) Critical evaluation of marketing tools used by the Audi and their effectivenessMarketing tools are helpful in effectively promoting the organisational products andservices with the usage of promotional tools in suitable circumstances. Some of the marketing1

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Marketing Communications - Audi