Digital Marketing Strategies for Shoe Brands

This report focuses on three shoe brands and their digital marketing strategies to attract customers through social media, digital, and mobile marketing.

Digital Marketing
Portfolio

Contents
TASK 1............................................................................................................................................3
INTRODUCTION.......................................................................................................................3
MAIN BODY...............................................................................................................................3
TASK 2............................................................................................................................................4
Introduction..................................................................................................................................4
MAIN BODY...............................................................................................................................5
TASK 3............................................................................................................................................6
INTRODUCTION.......................................................................................................................6
MAIN BODY...............................................................................................................................6
CONCLUSIONS..........................................................................................................................7
REFERENCES................................................................................................................................8

TASK 1
INTRODUCTION
Digital marketing means to advancing and promoting of the item or administrations at
online stage. Digital marketing is another field which is taking ascent in the working business.
Presently every organization or association is taking the assistance of Digital Marketing for
limited time and publicizing exercises. Digital marketing is additionally utilized in teaching the
objective gathering about some item, administrations, thought or any social message. This field
is in blast as it is very modest when contrasted and different modes for special or notice. This
report talk about how this digital stages helps the organization in drawing in the clients towards
them and dazzles them to make a buy. This report has taken the instances of an organization's
item from which I get too intrigued and made a buy.
MAIN BODY
As a client I was a lot of intrigued with a hair item. That item was a cleanser, loreal
paris'in. I was a lot of intrigues by the publicizing and special activities done by the organization.
They picked all the huge on-screen character the world over for doing the promoting for these
items. Their digital limited time activities were so infectious and the slogan they picked was a lot
of various which can incite any lady to check out it to their items. As intrigues by their limited
time activities and slogan which state " you worth it" had push me to give it a shot. The day the
pre-owned that cleanser on my hair, it did ponders. Despite the fact that the item is ideal, perhaps
that is the reason I am still stick to it yet what originally pulled in me were there advertising and
special activities. Loreal paris organization arranges enormous occasions and projects for
empowering the ladies. There limited time activities are a lot of not the same as all the accessible
organizations and they some place portrait that these items are worth to purchase and portrays a
class. The brand personality for this organization is extremely advanced and exciting. The
organization's personality is alluring to such an extent that the client may feel glad or worth for
utilizing the item. Alongside that, the entertainers which the organization has for notice are on
the whole top class and wonderful ladies who are exceptionally well known and has immense fan
followings (Aswani and et. al., 2018). For their limited time activities, the organization continues
accompanying a few activities at social stage to connect with and keep up a connection with their
clients. For instance, Loreal Paris thought of a test at Instagram where the individuals who are
acknowledging and playing out their demand label the organization with the video of their test.
The organization offers a lovely hamper to the champs of that challenge. This activity was a lot
of fun and did a great deal of help to the organization additionally , for instance, organization got
an opportunity to keep up relations with their clients, draw in with them, advancements and
notice of their item then, making new clients through these pleasant activities, brand
advancements and substantially more. The organization got benefited with these activities a ton.
Aside from these, the organization battles significantly centered around ladies strengthening.
They run such battles where they can advance more ladies and attempt to engage them (Thomas
and Housden, 2017). Alongside it, the organization has sets its class through their limited time

and promoting activities. Despite the fact that the organization has set the costs for its item quite
high which can be bear the cost of by individuals having a place with the class of better than
expected pay gathering. The clients who purchases their items are consider as a benefit or the
individuals who have the pay of in excess of a normal individual. Aside from the special and
digital activities, the organization's items are likewise worthy to purchase. It gives all the benefits
which the organization has vows to their clients from the items. The value sets for the items is
worthy for the worth which the clients get by them. Alongside it, the organization concocts
limited time limits all the time which fills in as a decent arrangement to the clients. For digital
advancements and notice, the organization gives a free instructional exercises about numerous
things, similar to how to keep a decent consideration of the hair, how to do a gathering look or an
easygoing look and so forth. The organization additionally gives different recordings identified
with enabling ladies who are urging and spurring to the watchers (Chanavat and Desbordes,
2014). The brand gives a solid message through its slogan likewise which does pulls in numerous
clients towards them. Aside from this the organization likewise adds to numerous CSR activities
like they have association with UNESCO to help the ladies who needs to seek after their business
in science, venture care which deals with different tasks by contributing into the zone like kid
training, wellbeing, security and so on. Likewise there is a program called excellent start by
Loreal paris in which it gives abilities to the handicapped or uneducated ladies with the goal that
they can remain at their feet. These social battles or activities by one way or another likewise
instructs the general individuals about the brand. On the off chance that a person who is
unconscious about the brand would become acquainted with through these social activities or
crusades.
CONCLUSION
From the report introduced over, the elements which I as a shopper have encountered by
and by which has constrained me to buy it has been talked about. These variables are identified
with the limited time and publicizing component of the organization which has pulled in me.
TASK 2
Introduction
In this part, 3 organizations has been taken and looked at their vital situating of their items.
Every one of these organizations are having a place with the drinks business. The organization
which has been taken for references are alongside their special systems and plans.
MAIN BODY
Pepsi: The organization was presented in 1893. It is an organization which makes the carbonated
sodas. The organization thinks of numerous variation, for example, diet pepsi, pepsi bend, pepsi
lime, precious stone pepsi, genuine sugar, pepsi vanilla , pepsi next and substantially more. The
organization made sure about number one situations in refreshments or beverages. For special

exercises, the organization utilizes the social and computerized media. The organization puts into
the top occasions like football match-up, cricket match-up and considerably more. The notices
done by the organization is likewise very attractive, they put competitors in their promotions
who have an exceptionally enormous fan followings. The organization additionally makes its
publicizing exercises getting which dazzles the open the most. There are so colossal fans for
football around the entire globe and at that game where the individuals around the globe has
come to watch it likewise watches the pepsi name that the game, this functions as a tremendous
publicizing and limited time approach (Daj, Samoilă and Ursuţiu, 2012). The fans who adores
the football will likewise get some impact towards pepsi refreshment. It has been said that the
organization additionally performs numerous looks into before making a promotion. The
promotions or any publicizing action which the organization made is extremely new and as per
the pattern with rouses the individuals, particularly the young people. Alongside it the
organization has attempts its best to think of new and develop items like vanilla pepsi, pepsi next
pepsi lime and so on which gives more taste to the clients in their beverages. Aside from this the
organization additionally concocted sound and dietary cokes by survey the patterns which is
going for wellbeing and safe food and beverages. As the individuals are turning out to be
increasingly unsure with their wellbeing and likes to take just the solid things, the organization
thought of the items like genuine sugar, diet pepsi, low sugar pepsi and so on. These items do
demonstrate to return benefits for the organization.
Nestle: Nestle is a worldwide organization which bargains in a beverages and food handling
items. The organization serves all around and is a lot of acclaimed for its espresso. It likewise
positioned at number 64 in forbes 500 best organizations. It was established in the year 1866 by
Henri nestle. Nestle manages the espresso and dairy items. It has its central command in
Switzerland. The organization has separated its market section on the segment and geographic
premise. As the organization gives homogenous item, its fundamental spotlight is on limited time
exercises as it were. The organization center to perform commercial through well known or
known individuals who have colossal fan followings. From these the aficionados of such huge
and realized individuals get impacted and makes a buy. The organization attempts of make a
passionate advertisement which goes directly to the hearts to the watchers such plans works best
for the organization. From these sort of enthusiastic plans the organization makes an association
with the clients which is a lot of important to make. In spite of the fact that the organization
faced some issue at certain nations because of its limited time exercises like in south Africa
where the individuals got offened by the advertisements of organization on newborn child. The
nation boycott all the associations with the organization which upsets the dissemination channels
of the organization (Egol, Peterson and Stroh, 2014).
Danone: It is a French worldwide drink and food organization situated in Paris. The organization
was established in Barcelona, Spain. Danone is occupied with the matter of espresso, dairy items,
filtered water, dietary enhancements. The organization did it's promoting division on the segment
and geographic premise. The organization has shrewdly positions their items in the wake of

playing out a profound research about the economy. As the organization likewise gives a
homogenous item, it concentrate for the most part upon the conveyance channels and evaluating
methodologies. The organization examinations the costs of every one of its rivals and afterward
keeps up a value which is nearly low from all its opposition (Piñeiro-Otero and Martínez, 2016).
Every one of these organizations' arrangements with refreshments items yet all have various
techniques and ways to deal with get the clients. In spite of the fact that they all took the
assistance of computerized stage where have made it fruitful in instructing and drawing in the
clients towards them.
CONCLUSION
From the task introduced over, the limited time methodologies of three drink organizations have
been talked about. All these 3 organizations utilized diverse special systems and exercises to pull
in the clients towards them. Some utilized the assistance of crusades, some made passionate
commercials which draws in the clients, some centered around their valuing and so on.
TASK 3
INTRODUCTION
This report or assignment concentrated on three shoes brands and how its brands has
pulled in the clients or target advertise through web-based social networking, advanced and
portable promoting (Rolán, 2016). This errand likewise centers upon the methodologies which
these organizations has utilized in the market.
MAIN BODY
Crockett & jones: It is a shoe fabricating organization which is set up in the year 1879. The
comoany was established by Charles Jones and Sir James Crockett. The organization sells the
shoes which portrays the way of life of Britain well indeed. Fundamentally the organization
centers around assembling the boots. The organization is exceptionally old, however modernize
its business exercises with time. The organization has likewise begun utilizing computerized
stages to sell its items which helps the organization in making the individuals progressively
mindful about the organization and its shoes (Flores, 2013). The shoes which the organization
made is absolutely hand made which increases the value of the item. Despite the fact that the
organization doesn't have any versatile application yet. It has just the physical stores in numerous
piece of UK likewise it has its site at online at which it shows its items available to be purchased.
John Lobb Bootmaker: It is the organization which was established in the year 1866. The
organization primarily makes the boots for men and offers the extravagance items to its clients.
Aside from shoes, the organization additionally fabricates the wallets, satchels, belts and
significantly more. This organization was established by John lobb. The organization has its

stores in London. The organization likewise has its items accessible in numerous nations like
Australia, India, US and so on (Staton, 2016). The costs of these shoes are very extremely high.
John throws has its official locales likewise from which the clients can purchase the items.
Edward Green Shoes: The organization said as a home for English extravagance shoes. It was
built up since 1890. All the shoes are handcrafted. The clients for these shoes are exceptionally
immense that this organization comes into the class of extravagance items. The organization has
numerous stores in London, paris, Isten, japan, New York city and so forth. Aside from the
physical stores the organization additionally sells its item at online at its own site. In spite of the
fact that the organization doesn't have any versatile application. Be that as it may, it attempts its
best to utilize advanced and social advertising (Syed, 2015).
CONCLUSIONS
From the task over, the social, computerized and versatile promoting done by these
organizations has been referenced. The systems which these organizations utilized in pulling in
the clients and advancement of their organization. Despite the fact that all these 3 organizations
don't utilize any versatile showcasing, they despite everything considered as a major
extravagance brand in UK. Be that as it may, these organizations utilizes computerized
showcasing where they put limited time offers or exercises or their clients, which helps the
organization in pulling in and marinating their clients.
REFERENCES
Books and Journals

Aswani, R.,and et. al., 2018. Search engine marketing is not all gold: Insights from Twitter and
SEOClerks. International Journal of Information Management. 38(1). pp.107-116.
Chanavat, N. and Desbordes, M., 2014. Towards the regulation and restriction of ambush
marketing? The first truly social and digital mega sports event: Olympic Games,
London 2012.International Journal of Sports Marketing & Sponsorship.15(3).
Daj, A., Samoilă, C. and Ursuţiu, D., 2012, July. Digital marketing and regulatory challenges of
Machine-to-Machine (M2M) Communications. In 2012 9th International Conference
on Remote Engineering and Virtual Instrumentation (REV) (pp. 1-5). IEEE.
Egol, M. A. T. T., Peterson, M. and Stroh, S., 2014. How to choose the right digital marketing
model. Strategy+ Business.
Flores, L., 2013. How to measure digital marketing: metrics for assessing impact and designing
success. Springer.
Piñeiro-Otero, T. and Martínez-Rolán, X., 2016. Understanding digital marketing—Basics and
actions. In MBA (pp. 37-74). Springer, Cham.
Staton, M. G., 2016. Improving student job placement and assessment through the use of digital
marketing certification programs. Marketing Education Review. 26(1). pp.20-24.
Syed, A. Z., 2015, November. Applying sentiment and emotion analysis on brand tweets for
digital marketing. In 2015 IEEE Jordan Conference on Applied Electrical Engineering
and Computing Technologies (AEECT) (pp. 1-6). IEEE.
Thomas, B. and Housden, M., 2017. Direct and digital marketing in practice. Bloomsbury
Publishing.
Yejas, D. A. A., 2016. Estrategias de marketing digital en la promoción de Marca
Ciudad. Revista Escuela de Administración de Negocios. (80). pp.59-72.