Marketing Communications in Business Systems
13 Pages3000 Words148 Views
Added on 2019-10-30
About This Document
This paper focuses on the Australian Coke soft drink product; one of the products of the Coca-Cola Amatil company. Thus, the paper is useful in helping CCA company obtain valuable information to improve the marketing of Coke drink in Australia Introduction 4 Company Background 4 Product Description 4 Target Market for Coke 5 Positioning of Coke 6 Communication Goal 7 Message strategy and Executional Tactics at CCA 8 Promotional mix and media strategies for CCA 9 Conclusion 10 References 12 Introduction Company Background Coca-Cola Amatil, abbreviated as
Marketing Communications in Business Systems
Added on 2019-10-30
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