This presentation discusses the importance of marketing mix and STP analysis for promoting the sale of goods and services of the company. It focuses on the commercial success of Nokia 3310 through effective marketing campaigns. The presentation covers market segmentation, targeting, and positioning, and how they contribute to the success of the product. It also discusses the importance of a promotional mix and how effective marketing campaigns help in the commercial success of a product.

Nokia 3310 was one of the best-selling mobile phones of all time. This document analyses its marketing and communications strategy in a digital world.

Marketing Communications of Nokia 3310 in the Digital World

Marketing & Communications in a Digital World - STP Analysis for Nokia 3310

This presentation discusses the relaunch of Nokia 3310 and its marketing strategy. It covers the identification of target audience and market segmentation, projected success of market research, selection of promotional mix, and explanation of effective marketing campaign. The presentation emphasizes the importance of digital marketing in the current market.

Marketing

Marketing & Communications in a Digital World

Investigación

This presentation by Desklib covers the STP analysis, success of product, promotional mix, and effective marketing campaigns in a digital world. It emphasizes the importance of marketing strategies for the success of a business organization, with a focus on Nokia's relaunch of the Nokia 3310. The presentation also includes references for further reading.

StuDocu Highschool

Marketing & Communications in a Digital World - Desklib

Industry Certifications

This presentation discusses the importance of marketing & communications in a digital world for commercial success. It focuses on Nokia 3310's market research, target audience, and promotional mix. The presentation also covers the importance of an effective marketing campaign for attaining commercial success.

Hartpury University and Hartpury College

This presentation covers the various aspects of marketing and communication in the digital world. It includes market segmentation, targeting, product mix, price mix, place mix, promotion mix, product life cycle, role of effective market campaign and impact of market research. The presentation emphasizes the importance of effective marketing campaigns and market research for the success of a business.

This report discusses the marketing strategy of Nokia 3310, including the elements of marketing mix and methods of marketing research for relaunching the product. It also covers the importance of marketing campaign in the digital world. The report concludes with a detailed marketing research plan and a Gantt chart.

Film and Theatre

Marketing & Communications in a Digital World - Nokia 3310 Case Study

This report discusses Nokia's relaunch of 3310 and its marketing mix, research requirement, research plan, and presentation. It also covers market segmentation, targeting, and the overall life cycle of the product. The report emphasizes the importance of utilizing digital infrastructure for research and analysis in the current market. Subject, course code, and college/university are not mentioned.

Marketing & Communications in a Digital World - STP Analysis for Nokia 3310

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Marketing & Communications in a Digital World

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World - Nokia 3310 Case Study

Marketing & Communications in a Digital World