Marketing & Communications in a Digital World - STP Analysis for Nokia 3310
VerifiedAdded on 2023/06/14
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AI Summary
This presentation discusses the importance of marketing mix and STP analysis for promoting the sale of goods and services of the company. It focuses on the commercial success of Nokia 3310 through effective marketing campaigns. The presentation covers market segmentation, targeting, and positioning, and how they contribute to the success of the product. It also discusses the importance of a promotional mix and how effective marketing campaigns help in the commercial success of a product.
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