logo

Marketing Communications for Social Cup

   

Added on  2020-03-28

5 Pages902 Words43 Views
 | 
 | 
 | 
Running head: MARKETING COMMUNICATIONS Marketing Communications Name of the studentName of the UniversityAuthor Note
Marketing Communications for Social Cup_1

1MARKETING COMMUNICATIONSIntroduction In this assignment, it can be stated that Social Cup is considered being a socialorganization that is producing a range of organic tea as well as coffee that includes black tea,green tea, herbal tea, hot chocolate as well as coffee beans. The major objective of theestablishment is making the children as well as women throughout the globe to be more strongfor leading their lives in a in an independent way by providing them necessary education. Market Segmentation of Social Cup The intention of market segmentation is splitting the target market into groups so that theindividuals within the groups are demonstrating their requirements or traits common to differentgroup members. The size of a market segment is considered to be very essential. A market canbe segmented in general, depending upon the below mentioned variables,1. Demographic – The Social Cup range can be purchased by individuals of age between 18 to50, in which both males as well as females and teenagers do the consumption of the products inthe hamper range. As the products are coming under the fundamental requirements of life,therefore, these products are affordable to individuals who earn approx. $15,000.2. Psychographic – Lifestyles matters such as what individuals are doing, what all activities aredone by individuals, mostly students who are studying for late nights as well as individuals whowork will be consuming coffee for keeping them awake and fresh as well as the housewives whoare generally doing the consumption of tea. In addition, it is depending upon the interests of theindividuals (Parente 2014).
Marketing Communications for Social Cup_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents