BSBMKG418 Presentation: Trends in Marketing Communications Industry

This presentation provides an overview of current trends in the marketing communications industry, focusing on social media marketing, email marketing, and the impact of digital communications technologies like Google Analytics, Google Ad Words, and MailChimp. It discusses the increasing personalization of products and communications, the importance of transparency in brand-customer relationships, and the growing role of personalized data-driven marketing. The presentation also touches upon strategic responses to these trends, including the adoption of cloud computing, and methods for staying up-to-date on industry developments, such as competitor analysis and participation in LinkedIn groups. The conclusion emphasizes the future growth of digital marketing and its importance for organizations. The presentation references several academic sources to support its analysis.

Marketing
Communications
Industry
Student’s Name
Institution Affiliation
Date

Trends of Current Concern for the Marketing
Communications Industry
 Social Media Marketing
 Email Marketing

Digital Communications
Technologies, Platforms and Devices
Google Analytics
Google Ad Words Keyword Planner

Digital Communications
Technologies
Mail Chimp – www.mailchimp.com

The current and future impact of the
trends in the marketing communications
industry as a whole.
Personalization of Products, As Well As
Communications, Will Be More Prevalent
Transparency Will Dictate Brand-Customer
Relationships

The current and future impact of the
trends
Personalized data-driven marketing will
become friendlier

Strategic response by the team or organization,
including the impact of the trend on roles within
the team, using everyday activities to illustrate the
impact
Cloud Computing

Process Of Keeping Up-to-date On Trends
Checking Competitors
LinkedIn Groups

Keeping Up-to-date On Trends
Industry Blogs and Updates

Conclusion
Future increase of digital marketing
 enables organizations to upgrade

Reference
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