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Assignment on Marketing of Cosmetic Brand

   

Added on  2020-05-16

17 Pages3354 Words315 Views
Running head: MARKETING COMMUNICATIONSPromotional plan for Mr. WilliamsName of the student:Name of the university:Author note:

1MARKETING COMMUNICATIONSExecutive SummaryCommunication enhances the stability in the relationship between the buyers and the sellers.However, oriental approach in the execution of the marketing activities proves beneficial interms of achieving large scale customer satisfaction. Herein lays the effectiveness of planning.The typical components of planning are- rationale behind planning; target audience, objectives,marketing mix and budget. Organizing meetings with the senior managers, board panel,stakeholders and shareholders proves beneficial for the personnel of Bars cosmetics. This is interms of evaluating the effectiveness, appropriateness and feasibility of the developed plans.Maintaining consistency in evaluation would upgrade the standards and quality of the marketingactivities. This upgradation possesses flexibility for gaining trust, loyalty and dependence fromlarge number of customers.

2MARKETING COMMUNICATIONSTable of ContentsOverview of the first assignment.....................................................................................................3Skeletal budget.................................................................................................................................4Communication strategy..................................................................................................................4Creative strategy and draft advertisement.......................................................................................5Media plan and objectives...............................................................................................................7Promotional strategy and tactics......................................................................................................8Evaluation plan................................................................................................................................9Conclusion.....................................................................................................................................11Appendices....................................................................................................................................13Appendix 1.................................................................................................................................13Appendix 2.................................................................................................................................14Appendix 3.................................................................................................................................15References..................................................................................................................................15

3MARKETING COMMUNICATIONSOverview of the first assignmentThe first assignment enhanced the clarity of the readers regarding the marketing ofcosmetic brands like Bars Cosmetics. Focusing on the women between the age group of 10-45years, living in the urban areas, proves beneficial in terms of making profit, as the women ofthese age group are financial stability and are conscious towards maintaining a flawless andglowing skin. In comparison to the other brands like Rose Shine and Beauty, Bars Cosmeticshave achieved large-scale customer satisfaction by catering to the specific tastes and preferences.The major drive behind this is the low cost price of the products and exportation to the customersof the neighboring countries1. Comparison of the prices with the prices of online products,through partnerships assists these cosmetic brands to increase the trafficking of the audience tothe brand image. Executing market research regarding the needs of the customers makes thepersonnel of the cosmetic brands aware of their buying behavior. This awareness enables them toproduce the cosmetics according to the needs, demands and requirements specified by thecustomers2. In this assignment, the competitors of Bars Cosmetics are Maybelline and L’Oreal. Thebasis of this competition is the channels, which would increase the profit margin. Minimal use ofchemicals in the cosmetic products is one of the greatest strengths of Bars Cosmetics. Absence of1GIOKO, SYLVIA MUKENYI. "GLOBAL MARKETING MIX STRATEGIES, PRODUCT, PRICING,CHANNEL, PROMOTION, SERVICE AND NEGOTIATION."Strategic Journal of Business & ChangeManagement2.1 (2015)2Van der Walt, Adriaan. "The effect of labour legislation in the promotion and integration of persons withdisabilities in the labour market."Obiter35.3 (2014): 506-538.

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