Marketing Communications Name Submitted to Date Introduction 4 Evaluation 4 Celebrity 4 Storytelling 6 Music 7 Gender 8 Reflection 9 References 12
Added on -2019-09-16
Marketing communications Name Submitted to Date Introduction 3 Evaluation 4 Celebrity 4 Storytelling 6 Music 7 Gender 8 Reflection 9 References 12 Introduction The management process using which the organizations are able to engage their audiences is termed as the marketing communications. The use of renowned actors in the advertisement can be explained by using McCracken model which suggests that in order to create a strong and effective message, the attractiveness of the spokesperson is considered.
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Marketing communicationsNameSubmitted toDate
Table of ContentsIntroduction......................................................................................................................................3Evaluation........................................................................................................................................4Celebrity......................................................................................................................................4Storytelling..................................................................................................................................6Music...........................................................................................................................................7Gender..........................................................................................................................................8Reflection.........................................................................................................................................9References......................................................................................................................................12
IntroductionThe management process using which the organizations are able to engage their audiences is termed as the marketing communications. By understanding the communications environment ofthe audiences, the organizations are able to seek to present as well develop and present the messages that can be easily delivered to the to the identified stakeholder groups. The messages having significant value can easily be conveyed to the company and then identified. The audiences can be provided with behavioural and attitudinal responses (Parente, D. and Strausbaugh-Hutchinson, K., 2014)The traditional marketing models were seen to fail in capturing the complexity the contemporary consumer behaviour. Nowadays, the simple model of cause and effect is not able to define the predictive guide for the audiences and consumers. In order to accomplish the business goals, communication models have to be established in order to ensure that all the communicational tools are in compliance with the marketing plans. Various models have been embraced by the academicians and practitioners for acknowledging the unpredictability and autonomy of the customers (Luxton, S., Reid, M. and Mavondo, F., 2015).In order to build the relationships, communication is the most critical. The relationships are built and managed with the customers and consumers in order to have a direct bearing with the marketing communications. The marketing communications are helpful in defining the relationships in the organization with their customers not only by exchanging the messages but also by the media choice in order to suit the preferences of the customers (Shimp, T.A., 1997).
EvaluationCelebrityThe Jaguar’s “It’s good to be bad” advertisement stars Tom Hiddleston, Ben Kingsley and Mark Strong. The advertisement was seen to promote F-Type coupe is titled as the “The Art of Villainy” and explored why British actors play the best villains. The advertisement featured Hiddleston who is seen to discuss the characteristics of a great villain. He accelerates the car in the underground car parking and drives off at a high speed along with quoting Shakespeare’s Richard II. The actors presented in the advertisements were seen to create a huge appeal with the targeted audience (Keel, A. and Nataraajan, R., 2012). The use of renowned actors in the advertisement can be explained by using McCracken model which suggests that in order to create a strong and effective message, the attractiveness of the spokesperson is considered. His meaning transfer model suggested three primary stages. First, the meanings associated with a famous person is seen to move from the product and endorser. Then the meanings that are associated with the celebrity are related to the brand in the mind of the consumer. Finally, the meaning of the brand is seen to be acquired by the consumers. The whole model explains the importance in the process of endorsing the products by using a celebrity.
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