Marketing Concept and Internal Relations: Role of Marketing and Interrelation with Other Functional Units of Accor Group UK

Role of Marketing and interrelation with
other functional units of Accor Group
UK
MARKETING CONCEPT AND INTERNAL
RELATIONS

Introduction
 Marketing is one of the most important business sections in
the organization that enhances company’s position and helps
it to generate a good position in the globalized business field.
 The aspect of promotion, sales, finance, customer service
facility all these things are controlled, rather formulated by
the marketing support of the company.
 So the organization needs some marketing changes for the
market development and acceleration.

Concept of Marketing
• The product concept is the main process in
business and concept of product selling is the
key involvement in that case.
• The Selling concept is the next process that
attracts customer through promotions.
• Marketing concept focuses on the target
market and delivers products according to the
requirement of the customer (Sousa, Krot and
Rodrigues 2018).
• Production concept in marketing based on the
perception of and need of the customer.

Current and Future Trends
• Enhance hotel amenities.
• Better communication in the hotel and in future they
engage with customers.
• Better promotional acceleration organization stimulation
is important for the business (George 2015).
• Planning for selecting the target market and better
human resource policies for the entire process.