MGRCM2015 - Marketing Concept and Market Management
Added on 2020-03-04
4 Pages825 Words47 Views
Marketing concept and market management 1Marketing concept and market managementStudent nameInstitute of afflation
Marketing concept and market management 2Corporate objectivesThe success of a business is based on the alignment of the organizational goals and objectives, as they are the primary identity of the business (Leitch and Davenport, 2011). Thefocus in this realm is to identify the goals of the vision are they are the representation of organizational vision and functions on the measurable actions a company eventually takes to achieve business success. Whether the goal of the business is profitability, customer service or efficiency or even growth, it also becomes a representation of the culture of the organizational, and hence is one of the most important variable for any business framework (Leitch and Davenport, 2011). In this sense, a closer review at the Nike’ objective concur thatthe company strives to ensure an objective of constant growth, and for this are entering new markets, aligning technology, harbouring a culture of innovation and generally improving thebrand and market presence through quality (Nike, 2017). The presence of the corporate objective that focuses on the intensifying products for the mature audience as well as women is also reflective of the growth based corporate objective of Nike. Through this alignment, it is evident that corporate culture is a viable business quotient which forms the blueprint for any business.Marketing orientation conceptsThe marketing concepts is a philosophy that reflects a need of the alignment of thebusiness objectives to the needs of the customers by a company (Ferrell et al. 2010). Even asmore and more business today are aligning their business models in terms with the consumerneeds, this practice was not evident earlier, and earlier for many businesses, profitability,equipment and service was the core marketing model. In their review, Ferell et al (2010)reflects that a “Marketing Orientation” is a plan of action where the focus of the organizationis on conveying products designed and produced as by client wishes, needs, and necessities,
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