logo

Marketing Concepts of Vodafone Doc

   

Added on  2020-10-05

10 Pages3183 Words477 Views
MARKETINGCONCEPT

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11) Marketing concept..................................................................................................................12) How to develop marketing......................................................................................................33) Current issues in marketing....................................................................................................4REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is an action or promoting and selling of services and products of businessconsisting the advertising and market research. It is study of management as well as exchangerelationships (Almquist, 2014). It is used to develop, keep and satisfy needs of consumers. Withconsumers as focus of its activities, it can regarded that the marketing is one of main componentof the business management. This present report is based on the Vodafone Malta company. It is amobile network operator and provide telecommunication services. Under this mention report willbe discussed about the market concept and develop the marketing. Current issue in the marketingwill be mentioned in this report.MAIN BODY1) Marketing conceptMarketing refers to activities of firm that associated with purchasing and selling ofservice or product. It consists selling, advertising and delivering of goods to people. Marketing issocial process through which the people and organisations both obtain what they require andwant by developing as well as exchanging value with the others. It is a procedure through whichthe organisations develop value for the consumers and develop strong consumer relationship incontext to capture value from buyers in return. Marketing is helpful for the organisations to gainthe attention of consumers and also maintain strong or positive relationship with them. Inaddition to this, main objective of marketing is to match services and products of company toneeds and preferences of consumers to assure profitability. The Vodafone Malta business firmuse the different methods of marketing for promoting its services for an instance social media,mobile technology etc. Marketing is a way through which company interacts to, engages,connect with the target audience to convey value of as well as sell its products in an effectivemanner (Armstrong and et. al., 2014). It is ongoing communication of exchange with theconsumers in a manner that informs and develop relationship over a period of time. Marketing isart of exploring, developing and also delivering value to fulfil requirements and wants of targetmarket at profit. Under this, it identifies unfulfilled desires and needs of customers. It quantifies,defines and measures size of determined market and profit potential. Marketing is businessfunction as well as set of the process included in creating, communicating and also developingthe effective value to the consumers and also develop the positive relationship with them. 1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Management of Vodafone - Assignment
|18
|5407
|52

PESTLE Analysis, SWOT Analysis and Porter's Five Force Model
|15
|5118
|95

Marketing Essentials Assignment Solution(Doc)
|13
|3779
|196

Marketing Mix of Vodafone
|19
|5527
|103

Marketing Concepts Of Ee Lmited
|16
|4774
|89

How the overall marketing strategy enables British Airways to achieve its goals ethically
|11
|3138
|70