The Marketing Concept Webinar: Roles, Responsibilities, and Competencies
VerifiedAI Summary
This webinar discusses the concept and role of marketing in the 21st century, the roles and responsibilities in marketing, and the competencies required to succeed. It also explores how marketing interacts with other departments in the supermarket and supports the wider organizational context. Additionally, it identifies and compares the extended marketing mix. The report includes examples from Apple and Samsung.