This webinar discusses the concept and role of marketing in the 21st century, the roles and responsibilities in marketing, and the competencies required to succeed. It also explores how marketing interacts with other departments in the supermarket and supports the wider organizational context. Additionally, it identifies and compares the extended marketing mix. The report includes examples from Apple and Samsung.

The Marketing Concept Webinar

This assignment requires the submission of a report on the marketing concept webinar. The report should be written in a concise, formal business style and should include research and references using the Harvard referencing system. The recommended word limit is 2,000-2,500 words.

Explore marketing's modern concept, role, competencies, and interaction with other departments. Compare the extended marketing mix.

The Marketing Concept Webinar: Roles, Responsibilities, and Competencies

This report discusses the concept of marketing in the 21st century, the role of marketing function, how marketing interacts with other departments, the extended marketing mix, and how it contributes to the success of Tesco in meeting their overall business objectives.

Political Science

Marketing Process and Planning

This report explains the concept of marketing in the 21st century, role of marketing function, how Tesco uses these functions and how these functions work with other departments. It also evaluates the marketing mix adopted by Tesco and how it contributes to the success of the organisation in meeting their overall business objectives.

Unit 2 Marketing Process & Planning

This report discusses marketing process and planning in the context of 21st century, roles of marketing functions, extended marketing mix for ASDA, and marketing plan for new luxurious range of own brand food products. It includes recommendations and situational analysis. The report is relevant for marketing students and professionals. Course code and college/university are not mentioned.

Hartpury University and Hartpury College

Film and Theatre

Design and Creativity

Marketing Process & Planning for Desklib Online Library

This report provides an analysis of the marketing process and planning of TESCO, a British multinational retailer. It includes an explanation of the concept of marketing in the 21st century, the role of marketing function, the extended marketing mix, and recommendations for the organisation. The report also includes a marketing plan with clear and SMART objectives, marketing research, situational analysis, and competitor analysis.

Marketing

Environmental Science

Marketing Process & Planning: A Study on TESCO

This marketing concept webinar covers the concept and role of marketing in the 21st century, competencies and accountabilities of marketing areas, and the extended marketing mix. It also includes a comparison of the marketing strategies of Apple Inc. and Samsung. The webinar is relevant for students studying marketing and related courses.

Business Development

Entrepreneurship

Data Science and Big Data

Materials Science and Engineering