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Marketing Concepts and Analysis - Tesco & Sainsbury

   

Added on  2021-02-19

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Marketing Concepts and Analysis
Marketing Concepts and Analysis - Tesco & Sainsbury_1

Table of ContentsTASK 1 ...........................................................................................................................................3Marketing mix of two organizations............................................................................................3TASK 2............................................................................................................................................5Marketing plan.............................................................................................................................5REFERENCES................................................................................................................................9
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PART BTASK 1 Marketing mix of two organizations.HeadingTesco SainsburyProductTesco offers a wide range ofproducts to the customers throughlarge number of stores in differentcountries. The products includebeverages, food, bakery products,electronic items, baby products,clothing etc (Ramanathan,Subramanian and Parrott, 2017). Tesco sell the products underdifferent brand names like Tesco,Tesco Lotus, Everyday Value, Company offers various products andservices under different categories. Itsells more than 1500 products underown brand name. It includes frozenfood, electronics, bakery, cleaningproducts etc.PriceTesco is currently using competitionbased pricing strategy for selling itsproducts to the buyers. It is easy forthe company to use this strategybecause large number of companiesare offering the products in theindustry. Tesco sell its products after takinginto consideration the rate at whichother firms are offering theirproducts.Sainsbury develop pricing accordingto its positioning strategy. Companyis using premium pricing strategy forselling the products at high price inthe market as compared to the priceat which competitors are selling theirproducts (Vajarodaya and Fernando,2019).
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